• Cheetahpult Lets You Throw Cheetos at People Using Your Mobile Phone

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    Cool interactive idea to enliven a commercial from Goodby Silverstein + Partners.

  • Google Fiber Enables Sick Boy to Pitch for MLB Game from 1,800 Miles Away

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    Two nights ago, 13-year-old Nick LeGrande threw out the first pitch at the Yankees-Athletics game in Oakland from 1,800 miles away in his hometown of Kansas City, Missouri. This was the first telerobotic pitch in MLB history.

    Nick is just like any young baseball fan. He plays Little League. His bedroom is covered in pennants and posters. And he dreams of making it to the majors. This all changed when he was diagnosed with aplastic anemia, a life-threatening blood disorder that has taken him away from his friends and from the game he loves. Until two nights ago night.

    Google partnered with agency Venables Bell & Partners and tech partner Deeplocal to enable Nick to make the pitch. The pitch was made possible via a telerobotic pitching machine that can be controlled over long distances through Google Fiber’s high-speed connection. Created by Deeplocal, the robot, equipped with a livestreaming camera, showed Nick the stadium in Oakland in real time as he tossed out the first pitch remotely.

  • A Short Film on that Sixth-Grade Metal Band that Rips

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    Unlocking The Truth is their name. Remember it.

  • Unique Outdoor Turns the Moon into a Perfect Slice of Lime Atop a Corona Bottle

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    Catch it happening again this Saturday, June 15, between 8:45 and 11:00 p.,m., at 15th St. and 9th Ave in New York. Agency: Cramer-Krasselt Chicago.

  • The Beauty of Human Destruction in the Congo

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    Artist and photographer Richard Mosse reveals the stories behind the making of his latest film, 'The Enclave,' in which he makes an artistic statement about the Congo's hidden warfare using infrared film.

  • Create Your Own Living Cockroach Cyborg with RoboRoach

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    RoboRoach has launched a Kickstarter campaign to gather funding to commercially roll out technology that'll allow you to control the movement of a live cockroach from your own mobile device. Fugyeah. Donate at least $100 to their campaign and they'll send you a surgery kit consisting of a PCB “backpack,” battery and three sets of electrodes to help you start assembling your cockroach army. Fugyeah.

    Via

  • Jack Link's Celebrates National Jerky Day by Raining Meat Down on Omaha

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    Yesterday, in partnership with Baseball Youth, Jack Link’s unveiled "Operation Sky Meat” at Omaha Champions Village. Baseball fans were treated to a jaw-dropping spectacle as thousands of Jack Link’s packages, attached to mini parachutes, dropped from a helicopter — filling the sky with America’s favorite jerky and surprising spectators on the ground. The event commemorates Jack Link's self-created holiday — National Jerky Day on June 12.

    The teaser videos show all the failed methods they tried before landing on parachutes as their method of delivery, with the final video showing the successful distribution of the delicious, salted, cured meats. Mission accomplished. Agency: Carmichael Lynch, Minneapolis.

  • Imgembed Finally Figures Out the Whole Online Image Usage Fiasco

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    We really love this idea and hope it succeeds in a big way. More here.

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