The beer's named after the U.S. Senator who created the constitutional amendment in 1919 to have alcohol banned. To launch this Spanish beer, 92 years later, Cheil came up with the idea to make it difficult for consumers to find in bars, on the brand's website and even wrapped it in a disguised package when people ordered it for home delivery. Nice anti-launch.
Can't say much for the song, but the rollout is pretty epic — which includes a full-scale video and audio projection on buildings in 66 locations around the world. Kanye's site shows when and where the stunts are happening.