Can't say much for the song, but the rollout is pretty epic — which includes a full-scale video and audio projection on buildings in 66 locations around the world. Kanye's site shows when and where the stunts are happening.

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The line at the end translates as, “Every time you get drunk, you separate yourself from the things that matter. Like your family.” Eww.

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Every club in the country: "Please take our money."

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