• Quicker FirstBank Mortgages Mean More Time to Do Whatever It Is You Do – Via TDA_Boulder

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    A shift in emphasis, from “less stressful” to “faster,” marks the latest iterations of FirstBank’s ongoing “Mortgages Made Easy” advertising, with each ad based on the newfound free time a quick mortgage offers. (How wisely you use that time is not the bank’s concern.) The campaign, including TV and print, is by TDA_Boulder. It's also the bank’s first TV advertising outside of its home state, Colorado.

    TDA's also enjoying Comment Free Friday, sharing their work with you without commentary. Submit your work for CFF here and please make a note that you want it posted on Friday without comment.

    Credits:
    AD: Haley Garyet
    CW: Daniel Colburn
    CD: Jeremy Seibold
    ECD: Jonathan Schoenberg
    Agency Prod.: Susan Fisher

  • [REMINDER] #KegsWithLegs #26: Tonight @ Karsh Hagan

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    There are those who are in this industry for the paycheck (although, we question their math skills), and those who are in it for the passion. Make is an evening celebrating the latter. Come make a little street art, make a new connection and help us make a dent in our liquor supply.

  • Call for Artists is Open for Two Top-Shelf Local Poster Shows

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    ARTCRANK, the bike-themed poster show, is back for its fifth year in Denver. They're now accepting artist submissions for their 2013 show. Please note that they have a strict locals-only policy, and will only consider artists who live and work in the Denver and Boulder areas. Apply here.

    The Denver Post Underground Music Showcase (UMS), along with Ink Lounge, now has an open call for poster artists to participate in the 3rd Annual EyeRock Art in Music Poster show taking place during the 13th annual UMS. EyeRock is designed to highlight and focus on the talented visual artists in the Colorado Front Range area that help push and sculpt the music industry. Apply here.

  • Boulder's Moxie Sozo is Suing Newton Running for a Host of Poor Decisions

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    Moxie Sozo has filed suit against former client Newton Running for failure to pay outstanding invoices, breach of contract and to prevent Newton from further using Moxie Sozo’s advertising and creative materials. This is the first time in the agency’s 14-year history it has filed suit against a former client.

    Newton Running is a Boulder, CO running shoe brand that hired Moxie Sozo in 2012 as the company’s Creative Agency of Record. Newton Running has been utilizing creative works designed and executed by Moxie Sozo in ecommerce, brick and mortar, and social media settings both domestically and internationally without compensation.

    Moxie Sozo has tried for months to collect payment for services out of court, filed a notice of breach in early April of 2013, and has made multiple requests for past due payments.

    “In fourteen years of business, we have had phenomenal relationships with our clients,” says Leif Steiner, Principal and Creative Director at Moxie Sozo. “This is a regretful episode that we expect will be swiftly rectified through the courts."

    This does bring up the question of what to do when clients default on payment. It sadly seems to happen a lot in our industry. When it does and you're a small agency or individual, you typically have to roll over and chalk it up as a "learning experience." For all of us who have been screwed before, we're glad to see an agency that's rightfully taking the power back.

  • MagNoodle Brand Film from Denver's John Camalick

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    Magnoodle, the freestyle magnetic artwear start-up, asked John Camalick to create a hip video displaying the functionality and the personal style of their product. Going with a narrative approach, we follow two main characters on their daily routine while highlighting pivotal moments with hand drawn type.

  • Denver's Factory Design Labs Make Faux Infomercials for Oakley Women's Training Gear

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    Want that cute, fitnessy look without all that annoying fitness part? Tough. There's only one legitimate way to look fit and that's why Oakley Women's training gear is made for running, not running errands.

    The spots pair up with a site where you can read Oakley's stance on women's gear and write your own 'social contract' — committing to using your gear the way it's intended. The spot was produced by Denver's Citizen Pictures.

  • Hate Heat Maps Provide Even More Evidence Why Living in Colorado Is Tops

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    Monica Stephens, an assistant professor at Humboldt State, analyzed 150,000 geo-located tweets from June last year to this April to show where people are using Twitter to voice off homophobic and racist slurs. Called the Geography of Hate, the Tweets were then heat mapped across the country. Aside from a little heat around racist terms, Colorado came out relatively clean.

    Via

  • An Update from Denver's (Busy) Amélie Company

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    Most agencies these days have their nose to the grindstone with little time to look up. We're always trying to get a peek at who's doing what. Starting alphabetically, we bugged Amélie Company to see what they've been up to in the last few months. Here's a taste:

    Delta Dental Brush With Me campaign — Delta Dental's philanthropic program to get parents to brush kids' teeth from ages 0-3. Amélie created the name, branding and the website with the help of 303 Software. The accompanying TV spot presents with the appalling stats from children's tooth decay. Produced by Futuristic Films. Rounding out the dental concepts is an ambient giant tooth coated in dry erase paint — kids can mark it up, then 'brush' off the mess with giant toothbrushes.

    Colorado Dept. of Transportation's Motorcycle Safety campaign returns this year, advocating the use of helmets and gear. This set of three posters written in motorcycle-speak artfully aims at moto-geeks.

    DRCOG's Way to Go campaign, produced last fall, aims to increase carpooling and ride-sharing, while reducing the number of SOVs (single occupant vehicles) on the road. Photographs by John Johnston.

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