To promote a new production company called “Jealous Lovers,” the company targeted four of New Zealands top creative directors – or rather their vehicles.
They researched to find which competing production companies they had recently shot commercials with. Then they attached tailor made decals to the windshields. They also fixed magnetized axes and attached them to the hoods – the pickaxes had the Jelous Lovers website address on them.
Insiders at the agencies then informed their CD’s that their cars were trashed. When the creative directors went out to inspect the damage, their reactions were filmed and can be seen on jealouslovers.tv. Agency: Ogilvy, Aukland.