• DHL: 24 Hours Online Tracking

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    This ‘mobile’ on-ground communication created by Ogilvy Beijing makes use of a large silhouette of a computer cursor installed on a fleet of DHL’s runner vans, which shuttles around the Beijing’s Central Business District to announce DHL’s ‘24-7’ online tracking attribute.

    To complement the campaign, they’ve now got a DHL delivery man walking through highly populated business centers with an arrow on his back.

    Simple. Cheap. Effective.

    (Via Adland)

  • The Denver Egotist Cracks The Ad Age Power 150

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    In a huge 30-place jump, your very own Denver Egotist is officially ranked #149, cracking the prestigious Ad Age Power 150 – ranking the top advertising, marketing and media blogs in the world. Proof positive we’re onto something here. We couldn’t have done it without the help of our faithful readers and the submissions of great work by those willing to share their ideas with the widening audience we capture. We promise to keep fighting the suck, and we hope you’ll continue to help in any way you see fit. Check out our spot on the list here.

  • Vitamin Water Store

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    If you’re in the UK, this might be worth poking your head in to see for yourself.

    The store’s bright lights change six times an hour to showcase each one of the six new products and promote the message of 24 Hour Hydration. As well as featuring product the store also includes a ‘thoughts wall’ which allows visitors to record their initial thoughts after trying the new product. The store accommodates brand inductions, training, interviews and meetings, as well as the customer brand experience.

    The vitaminwater identity is brought to life in the interior design of the space; bespoke tables and lighting to bespoke back lit shelves house and promote the vitaminwater range.

    (Via Exposure)

  • New Editorial: Aquent Snubs Every Decent Designer on the Planet >>

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    For a company that’s supposed to represent the best interest of the creative class, they sure did blow it on this one.

  • 5280 Magazine Has Taste

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    First piece of evidence.

    Second piece of evidence is below – ie. hooking up Shepard Fairey to illustrate the latest cover on newsstands now – outlining the ins and outs of the Democratic National Convention and, overall, making Colorado look like an amazing place to be. Nice work.

  • The Creation of a Brand

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    Web designer and developer Luke Dorny has a fascinating Flickr set walking us through the creation of his new brand, Butter Label.

    It’s weird how the Butter Label stuff turned out so well done, while Dorny’s personal site is so bland.

  • Goonies Never Say Die

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    If you’ve ever wondered what it’d be like to walk in Corey Feldman’s shoes… here’s your chance. Puma is taking your love of The Goonies to the next level with these new kicks. These remind us of a traffic accident on the side of the road. We can’t help to stop and look. Sure, they might be a little hideous, but beauty is in the eye of the beholder. Feel free to relive 1985 at the end of 2008 when they become available.

    (Via Albotas)

  • << New Positions Posted

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    Cactus is searching for a Street Team Leader, Traffic Coordinator and Production Artist. Details here.

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