For us boozers, a carafe has always been one of those annoying things we just put up with because, well, there’s booze inside that we want to get inside our bellies. Needless to say, we were excited to see this smart improvement on carafe design that makes it that much quicker and easier to put mother’s milk into action. Check out the Rainman Decanter from product designer, Matilda Sundén Ringnér – the answer to all our prayers.
Here’s an online spot (short film) for Staples from their ad agency Duffy & Shanley. It introduces a new character, Coach Tom, to help promote Gift it for Free, a contest giving away online carts full of merchandise to 10,000 lucky winners. The premise has potential, but at TWOMINUTES in length, the joke gets beaten like a Moroccan mule stuck in knee-deep mud. We know there is no overseeing body controlling the length of online content (and we’re thankful for that), but perhaps we all need to make a concerted effort to edit ourselves. Make a joke or two, make your point and move on. When it’s good, we’ll go along for a longer ride. When it’s not, cut your losses.