• A Very Good Reason to Eat Lunch at Your Desk Today

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    Here is Malcolm Gladwell talking at Gain: AIGA Business and Design Conference in October. He tells the story of Fleetwood Mac —and the band’s success — and relates it to the success of creative people throughout history. Successful creative output is not purely flashes of genius. It’s the combination of discipline, talent and, oftentimes, happenstance. It’s part of the premise behind his latest book Outliers.

    We haven’t picked up Outliers yet but it’s on the list. If you haven’t read his first two books, The Tipping Point and Blink, we strongly encourage you to do so. As marketers and creatives, Gladwell gives ample food for thought on social epidemics and the benefits of gut-reactions.

    The video is not embedded, so follow the link.

  • What Do You Believe?

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    In the tradition of …and I’m a PC we now have Tell Me What You Believe. So, do tell.

  • Ken Block Gymkhana Practice

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    We know this doesn’t have to do with advertising, sucka. But it does have to do with flippin’ sweet. That’s why we’re putting it up. Check it.

    Gymkhana (jim-kah-nuh) – An automotive sport that takes place on an open field or parking lot and requires drivers to skillfully maneuver their cars around a series of cones, slaloms, 180 degree turns, 360 degree turns, figure eight turns or other obstacles using extreme acceleration, braking, and drifting.

    Similar to “autocross,” Gymkhana courses are often very complex and memorizing the course is a significant part of achieving a fast time.

    Ken wanted to take this concept further and on a larger scale for his practice and testings and this is the result…

  • Fine Promotional Materials, aka Kick-Ass Schwag Out of Boulder

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    We are now aware of Anthem Branding, who’s bringing a whole heaping wheelbarrow of cool stuff to the world. Peep the work for Burton, Never Summer and more. We’d like to order a few of those shirts, and Tevin, the DE’s CEO’s youngest lad, has asked for an Electric Company T-shirt. HEY YOU GUYS!!

  • We Just Can't Get Enough

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    In a piece loosely related to our new McFail editorial, here’s the latest gem from Sarah Palin in which she fields questions from a reporter while standing in front of a dude “processing” turkeys. We’ll call him Steve the Slaughterer. We imagine the set-up went something like this:

    PRODUCER: Governor Palin, we’ve got a nice spot for you over here in front of these picturesque trees.
    GOV. PALIN: Oh gosh. It’s almost Thanksgivin’. Let’s do it in front of those cute turkeys.
    PRODUCER: You mean the turkeys that are being bled out in a trough?
    GOV. PALIN: You betcha!

  • << New Internship Position Posted

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    Moxie Sozo is searching for Design Interns. Job details here.

  • New Editorial: McFail >>

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    We used to have a love/hate relationship with McDonald’s. Now, it’s just hate.

  • New Movie Review: Last Chance Harvey >>

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    The Starz Film Festival has come and gone this year, but the good news is that we had a chance to attend the closing night movie. See what we thought of Last Chance Harvey here.

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