Check out this dope technology you should probably be suggesting to your clients. With SpyderLynk, consumers can access digital information or a digital interaction when they use their mobile phone to snap a photo and send a brand logo encoded with SpyderLynk’s discrete encoding elements. When featured on traditional advertising or communication pieces, the pieces become instantly interactive.
Encoding can be applied to any logo and once encoded, a logo becomes a SpyderLynk SnapTag. The unique encoding in the logo triggers a pre-programmed response. The interaction is branded, digitally rich and fun.
SpyderLynk offers a great way to extend the power of a print ad, event sponsorship or out-of-home creative because consumers can immediately access more information about a product, participate in promotions/points campaigns/sweepstakes or get information on demand – and it is flexible enough to be customized to fit unique communication needs.
Try it yourself by using your camera phone to take a picture of the SnapTag below, then email it to email@example.com and you’ll receive a message on your phone from SpyderLynk. Badass.