On this Veteran's Day, we present to you the transformation of Jim Wolf, US Army veteran. For years, Jim has struggled with alcoholism and poverty. He agreed to take part in a video by Rob Bliss — who is intent on helping Jim walk down a new path in life by helping him boost his self confidence.
"Everyone is worthy of being treated with dignity and respect. An outward transformation is important, but an inward one is more important. We are in no way saying that this is the finish line for Jim. This is just the first corner turned. We'd be crazy to think a makeover video would undo the internal damage of decades of poverty and alcoholism. Progress is rarely a straight line forward, especially when it comes to addiction. But it could be the start of something, and we're working hard to help walk him down this new path. For everyone else, we hope to give a hesitation to those that we tune out, a reminder of the potential that even our most down and out citizens will always carry with them."
If you want to donate locally, The Home Front Cares is a pro bono client of Colorado Springs agency Lunchbucket Creative. For their 10th Anniversary, they’re running a special Veterans Day campaign, asking people to give $10 for our troops. Lunchbucket is challenging other ad agencies and design firms to make a donation, and they’ll match up to $1,000 in total donations during the campaign. For more info and to give, check out www.10forourtroops.org.