• You Should Know About Craig Holden Feinberg

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    We’ve told this story before about our friend at Art Center. In one of his classes, a professor wanted to prove that mid-tier cities have a definitive design/advertising style that is nearly the same across the entire city – and that the phenomenon is not a great thing for agencies trying to be distinctive in style for their clients. One of the cities they studied in the class was Denver. And we still remember our friend’s drop-jawed disgust at seeing how similar all the creative work was for our city. (He grew up here, so it was an even more effective experiment for him.)

    That’s why, when we run across a designer who truly breaks the mold here in Denver, it is something that must be acknowledged and celebrated. Craig Feinberg was schooled at Fabrica, The United Colors of Benetton Communications Research and Development Center in Treviso, Italy – where he created graphic design for international print advertising campaigns to support Fabrica clients and publications. He’s been published in a load of books and received many rewards – most recently being published in Color & Layout, the latest book by Otto & Olaf and Nacho Martí. Craig is also working on a book project with Charlotte & Peter Fiell, the former design editors of TASCHEN, who have started their own publishing company.

    Mostly, we love the European design sense he brings to Colorado – minimalist, graphic and visually-jolting. Craig’s not right for every project, but that’s exactly what makes him so right for the projects that fit his style. Find him on our list of Recommended Talent when you’re ready for him.

  • Monday Morning Muzak: Tiger Army III – Ghost Tigers Rise

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    Wherein we tell you what tunes to pop in to put you in the best possible mood on Monday morning (we’re a day late this week). Today, we suggest Tiger Army and their third CD, Ghost Tigers Rise. Formed in 1995 in Berkeley, California, Tiger Army quickly caught the attention of Rancid’s Tim Armstrong who signed the band to his label, Hellcat Records. Tiger Army is psychobilly at its freshest and finest.

  • Denver Designer Breaks Down The New Pepsi Logo

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    Our friend, Jonathan Ortlieb, is back with another dissection of a logo most creatives love to hate – the new Pepsi mark. Check it out.

  • Pepsi's New Logo Dominates Times Square

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    In case you haven’t already had enough of Pepsi’s new logo, they’re taking over Times Square from now through New Year’s Eve to shove it further down your throat. Along with the new spot below, titled “Wordplay,” which will be playing on screens around Times Square through the 31st (anybody else feel the motion work is incredibly weak in the piece?), they’ll also have a pop-up store take over the Good Morning America studio on the 31st from noon to 4 PM – where they’ll give away free Pepsi Max and swag. Oh goodie.

    (Via Great Advertising, Clever Ads)

  • Obama's Stomach Aches

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    The internets are alive today over this spot created by TBWA SMP that depicts Philippine President Gloria Macapagal-Arroyo overfeeding Barack Obama at her presidential palace, then offering him Domperodone Motilium – an over-the-counter capsule for indigestion.

    At the close of the spot, “President GMA” assures “Barack” that he’ll be fine in 30 minutes. Meanwhile, she offers him “kape barak,” a strong Philippine coffee bean variety, a double pun to mean the coffee and Mr. Obama’s nickname. It’s a lot to catch in 30 seconds. Read more about it on Ad Age.

  • Titus Cycles: Second Job

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    A new print campaign for Titus Cycles simultaneously recognizes today’s difficult economy and the bikes’ nearly unaffordable cost. The new tag for the campaign, developed by TDA Advertising & Design, Boulder, is “It’s worth a second job.”

    From the press release: Titus builds high end mountain bikes (as in this campaign) and also high end road bikes. The mountain bike target audience tends to be younger (20–35), and less affluent, than the typical road bike enthusiast, for whom a Titus is an affordable, luxury purchase. For the younger, and perhaps more dedicated, mountain biker, a Titus is closer to a must-have, and often entails real financial sacrifice. The goal of the campaign is to acknowledge, and validate, the bikes’ premium pricing.

    The ads run in all major mountain biking magazines, with the exception of Mountain Bike Action, which refused all three executions. (Seems a little weird for a campaign that’s hardly risqué, no?)

  • Kosogorov Samogon: Russian National Fun

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    From what we can decipher, this appears to be a viral for Kosogorov Samogon – Russian moonshine. There’s a blog-full of info about the film from its directors here, but we’re short on translators at Egotist headquarters during the holiday break, so we’re leaving it up to you to interpret.

  • Audi Q5: Unbox The Box

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