So apparently Schtock.com isn’t a genuine effort of a lowly employee, nor is it a viral campaign put out by Corbis. It’s a viral viral campaign which was launched by former-Denver-local Ben Pieratt’s new company, General Projects, to get Corbis’ attention.
From the press release we just got:
As a newly formed design shop, General Projects launched with a self-assigned first project – to get the attention of Corbis and eventually turn that into a client relationship. This was done by launching a faux-viral campaign online with the intention of getting the Corbis name in front of as many members of their target audience as possible on a limited budget.
- Mentioned on over 150 separate sites, putting the Corbis brand in front of over 200,000 viewers over the course of 4 days.
- Over 20,000 unique visitors to the site itself during just 4 days.
Do yourselves a favor and read the full release here.
Very well played, indeed. Definitely the first time we’ve seen this sort of thinking. We’re guessing it won’t be the last.