We bow our heads in awe of the new Starz logo introduced several weeks ago and developed by Denver’s Design & Image (D&i). The new logo features a unique ‘aperture’ element incorporated into the letterforms to draw viewers into the logo – evocative of the experience Starz offers its viewers. Very cool idea and execution.
D&i also collaborated with brand strategy firm, Darwin, Incorporated, to create the individual business entity logos for all the other Starz entities. Additionally, the two firms developed new company letterhead, business cards and other corporate papers for Starz. Overall, a tight, impressive package from one of Denver’s own.
– Logo before and after
– Various logos of the Starz entities
– Business papers