Equipo Roca is a cross-cultural marketing firm located in Denver that executes market research and consulting services – mainly focused on youth action sports and the U.S. Latino market. They just worked in partnership with Futuristic Films to relaunch Op exclusively at Walmart.
The Op Open Road TV spot on the Op.com site is one of the deliverables for the actual campaign, shot by Futuristic Films on-location in Los Angeles. Additional elements of the campaign, including broadcast advertising and HD in-store video content will also to be produced by Futuristic Films over the next several months.
Agency: Iconix Brand Group
Client: Ocean Pacific
Production Company: Futuristic Films
Producer: Brendan Kiernan
Cinematography: Jasper Gray and Frank Pickell
Editor: Frank Pickell
VFX and Titling: Jeremy Lindenmeyer
Additional Design: Adam Espinoza
Shot on-location in Los Angeles, California
Post-production completed in Denver, CO at Futuristic Films