According to the Casper Star-Tribune, the latest advertising campaign for the Wyoming Department of Health from Sukle Advertising & Design, Denver is causing quite the hubbub among lawmakers in the state. A bill for a statewide, smoke-free Wyoming has been in the works for months, and now opponents are questioning the timing of the state-sponsored campaign that targets the dangers of secondhand smoke.
Top Department of Health officials, meanwhile, insist that the billboard campaign and an accompanying print advertising blitz are appropriate, and were not purposely timed to influence the vote. Some critics have accused the agency of strategically placing the billboards in locations likely to be viewed by lawmakers in Cheyenne.
The creative executions, including billboards, newspaper ads, gas station pump toppers and guerrilla efforts, feature a bright-green background and headlines that use well-known sayings about death, but replace the words “death” or “kill” in the expressions with the words “secondhand smoke.”
Smokin’ work, Sukle.