We always knew spec ads were faked up in order to enter the big award shows, but these guys really got caught with their pants down. What a pathetic ordeal. Saatchi better hope they weren’t involved.
J.C. Penney Co. officials are upset about a racy, fake advertisement on YouTube in which the retailer appears to be endorsing teen sex, and they are blaming the company’s ad agency, Saatchi & Saatchi.
The purported ad, which surfaced on the Internet after winning a prestigious international advertising award at Cannes this past weekend, shows two teenagers in their own bedrooms stripping down to their underwear and then timing themselves as they race to put on their clothes. All this is done in preparation for the boy and girl to hang out in her basement while her mother is upstairs.
The video, called “Speed Dressing,” ends with the teens heading down to the basement as the words “Today’s the day to get away with it” flash on the screen, echoing Penney’s use of the phrase “Today’s the day to…” in a series of ads it launched last year. Penney’s logo and “Every Day Matters” slogan then appear on the screen.
In a statement late Monday, Saatchi, a unit of Publicis Groupe SA, said the ad was created by a third-party vendor “without J.C. Penney’s knowledge or consent… Saatchi & Saatchi did not enter the spot and deeply regrets the message this ad presents.” Epoch Films, the New York production company that was listed as entering the ad in the Cannes Lions Awards, declined to comment.
Mr. Boylson, chief marketing officer for the Plano, Texas retailer, said the video may have been filmed after hours by a producer at Epoch who was working on the Penney ads for Saatchi.
Five Colorado companies are considered among the best to work for in the nation. The Great Place to Work Institute and the Society for Human Resource Management said three Colorado companies made the cut for the “Best Small & Medium Companies to Work for in America.”
The winners are:
> InsureMe, a 67-employee financial services company, which ranked No. 8
> McWhinney Real Estate Services, a construction and real estate company that employs 83, ranked No. 11
> The Interger Group, an 800-employee advertising and marketing agency, ranked No. 24
Boulder’s texturemedia was just purchased by Crispin Porter + Bogusky. What are the implications? We have no idea. That’s why we asked texture’s creative director, Dave Schell, for an interview. And he agreed. What do you want to know from him? Throw it below and we’ll take it from there.
The sheer amount of consumer-generated marketing around Obama has to make his push for the white house the largest ad campaign in history. One of our readers named Hank spotted a guy rocking these kicks at Cherry Creek Mall a week ago. Turns out, the guy’s an artist who made them custom. Anybody out there got shots of some McCain sneakers to post? Didn’t think so.
The Cannes jury handed out not one, but two trophies in the film category this year. The first was for Cadbury Gorilla from Fallon, London. And the second went to the Xbox Halo 3 films, part of the launch campaign created by TAG/McCann Worldgroup, San Francisco. Hard to deny the brilliance behind each of these pieces.