The biggest rule changes in the history of Formula One have just occurred. Watch as last season’s car morphs into the current Red Bull Racing car, the RB5, showing all the bodywork changes from nose to rear wing. Good design has an affect on nearly everything in today’s world.
More than any other agency, we’re consistently excited to see new work from Germany’s Jung von Matt. For the Smart fortwo car, bouncing off the strategy of “Big fun in small space,” they’ve just created the world’s smallest advergame. It fits in a 16×16 pixel space where the favicon usually sits next to the web address in your browser.
The game was placed on major automotive websites, accompanied by banners that directed people to play. The idea was created in partnership with French web developer Mathieu ‘P01’ HENRI. Wonderific.