It’s no secret that the cost of a restaurant dish tends to mirror its complexity. That’s why a menu item that says “medley of berry conserves and pureedpindas “ is likely to cost five times what it would if it were just called peanut butter and jelly. But it turns out that obscure menu terminology may be just half the game. A new study suggests that typography also plays a role in influencing diners.
In a paper that will appear in the October issue of Psychological Science, Hyunjin Song and Norbert Schwarz suggest that small changes in menu fonts can significantly alter people’s perceptions of dishes’ complexity and value.
Interesting stuff for anyone working on a restaurant account. Keep Reading.
(Thanks for the link, Randall)