The biggest rule changes in the history of Formula One have just occurred. Watch as last season’s car morphs into the current Red Bull Racing car, the RB5, showing all the bodywork changes from nose to rear wing. Good design has an affect on nearly everything in today’s world.
More than any other agency, we’re consistently excited to see new work from Germany’s Jung von Matt. For the Smart fortwo car, bouncing off the strategy of “Big fun in small space,” they’ve just created the world’s smallest advergame. It fits in a 16×16 pixel space where the favicon usually sits next to the web address in your browser.
The game was placed on major automotive websites, accompanied by banners that directed people to play. The idea was created in partnership with French web developer Mathieu ‘P01’ HENRI. Wonderific.
This indie movie about a group of friends who go on a road trip and break into George Lucas’ Skywalker Ranch to watch the seminal sci-fi picture together, Star Wars Episode I, before the film’s actual release to the public, has been getting its share of attention.
It’s just been announced that Fanboys will be released in 10 additional markets, including Denver. It opens tomorrow (Friday) at American Multi-Cinema, Inc. Westminster Promenade 24 Westminster, Kerasotes Theatres Colony Square 12 Louisville, and Regal Entertainment Group Denver West Village 12 Golden. Worth a trip to ‘burbs to check it out? Seemingly.
Beautiful detail in these pieces that won a Bronze Lion in ’08 at Cannes. Illustrator: Craig Zuckerman. Advertising Agency: DDB Germany.
P.S. Seems to be some discrepancy over who owns this idea on Ads of the World. If the comments under the ads are to be believed, the original concepts (seen here and here) were first developed as spec for the creative team’s client in Brazil, then re-purposed for a new client by the same team after moving to DDB Germany. Puzzling and not so cool.