The first indication that Zac Spector’s no half-wit writer hits you when you start clicking through the work on his site. The work is great, no doubt. But try rolling over some of the text in his print work for a real bonus. See that? It upsizes so you can actually read it. Pretty damn smart for a writer selling writing. (The rest of you paying attention?)
Second, a glance at his resume will tell you the last year-and-a-half of his career was spent at Crispin Porter + Bogusky, working on Volkswagen, Nike, Domino’s Pizza, Miller, Sprite, Bell Helmets, Burger King, Best Buy, Amex. Enough said.
Third, it’s abundantly clear from his work, that he learned what CP+B and only a finite group of other elite shops can teach you how to do better than anyone else on the planet. That is, to create advertising that people love – instead of loathe.
Take a stroll through Zac’s work. He’s a copywriter. A lefty. He likes Wheat Chex. A lot. And he’s on the hunt for high-concept freelance creative. Let this guy impress your clients already. You’ll find him on our list of Recommended Talent.
(Note: When moused over, the first ad above rotates to become the second. Click them to see it work.)