Boulder-based (for all those who say Miami) Crispin Porter + Bogusky has been picked by clothing chain Old Navy as the lead creative agency on its $200 million advertising account.
CP+B will “develop seasonal campaigns that bring the brand’s fun and value-driven aesthetic to life through advertising and compelling in-store experiences,” Old Navy said in a statement late Tuesday. The new ads are scheduled to appear in March, the industry journal AdWeek said on its website. AdWeek said CP+B beat out the TBWA\Chiat\Day agency of Playa del Rey, Calif., for the account.
It’ll be interesting to see what happens with this notoriously fickle account in Boulder.
(Via The Denver Business Journal)