Handcrafted Media is a Colorado agency just outside of Colorado Springs. They got in touch with us a couple days ago and wanted to tell the story about their experience with Lisa Haney – one of the illustrators they discovered on our list of Recommended Talent.
“Just east of the pacific coast of Oregon sits Whiskey Creek Organics, our client, who runs a small, natural farm. Whiskey Creek Organics gets its name from the source of the farm’s water supply.
The concept for the logo we developed was originally conceived in the very first conversation we had with the proprietor; to create a mark that represented the river, the landscape and the individuality of the organization. To be honest, there was really only one concept from the start, the client had a clear intent and we ran with it; which we found is a great way to develop an identity.
After some exploration we decided the best direction would be to design a logo that carried with it a classic, established feel while keeping in line with the clients original requests. The woodcut, somewhat grungy, old world style was something we knew we wanted to accomplish from the start. Part of the strategy was to design a piece that was extremely legible, could be used in a wide variety of applications and we hoped, could work as an icon only, sans the type.
Enter local illustrator Lisa Haney. We touched base with Lisa, explained the concept, worked through a couple of drafts and dialed in the final illustration with amazing accuracy true to the original concept. Lisa really made this project come together, her skills brought the logo to life. The typography was designed to complement the illustration as opposed to creating a drastic contrast, and the color palette is a direct reflection of the client’s lush Oregonian surroundings.
We intend to work with Whiskey Creek Organics to bring the identity into vehicle graphics, packaging, apparel and an online presence.”
Big Shout-out to Lisa Haney,