Interesting article on some ethically-questionable insider techniques from a guy who works at The Commotion Group, a viral video marketing company that pretty much guarantees at least 100,000 people will watch his clients’ viral videos.
Spillt further solidifies their recommended status with the update of their design and motion graphics reel. Slick track to keep the piece fluid too. Damn, we want to work with you guys on something soon.
Let’s get back to critiquing some work. Two new campaigns are posted in the editorial column for your honest assessment – one for McDonald’s from Karsh\Hagan and another from Xylem CCI for Jamba Juice.
Our friends over at Pure sent us this spot that’s nearly identical to the one we posted below a few days ago. This spot was produced in 2005. The one in the post below, we presume, is recent work.
It’s amazing how similar the two pieces are, aside from the concept. Casting. Music. Tone. Style. In a category this small, how can Grey have produced a spot that’s nearly an exact duplicate of work that’s already been done? Truly hard to fathom.