• Filmlight Baselight ONE Color-Grading System Demo

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    Our friends at Denver’s post-production house Crosspoint just sent us these nice demos created by their Senior Colorist, Eric Anonlin, using the new Filmlight Baselight ONE color-grading system.

    Here’s some tech-talk from the crew at Crosspoint on their cool, new toys. In concert with the new HDCAM SR Deck, the Baselight completes a start-to-finish, non-linear, data-centric HD workflow at Crosspoint. The Baselight system allows you to grade SD, HD and 2K footage natively, and in real-time. The multi-node architecture developed by Filmlight allows for complex grades in unlimited layers, as well as the ability to compare multiple projects at the same time. With the complete HD workflow solution Crosspoint can ensure top quality final products quicker and on budget.

    Good looking stuff. Check out the Baselight demos from Crosspoint here and here.

  • Hillmancurtis Has Amazing Work

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    Hillmancurtis, inc. is a film and web design firm in New York City with a client list that includes Adobe Systems Incorporated, AOL, Hewlett-Packard Company, Intel Corporation, Yahoo!, Inc., Rolling Stone and MTV, among others. They shoot beautiful work that deserves your attention. The piece below features artist Lawrence Weiner. Here are the rest of their films for your viewing pleasure.

    Thanks, Matt

  • New Belgium Brewery: "Work to Bike More" Outdoor Via Cultivator Advertising & Design

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    When New Belgium Brewing Co. was offered a package of urban Denver billboards, pro bono, for a pro-biking ad campaign, it quickly accepted, and assigned its agency, Cultivator Advertising & Design, Denver, to create the outdoor messages. Neither client nor agency imagined how appropriate the placement would turn out to be.

    The headline, “Work to Bike More,” was inspired by the priorities of several New Belgium employees who may well be more passionate about cycling than about gainful employment. The billboard promotes New Belgium’s Team Wonderbike, which encourages both New Belgium employees and the general public to trade in their cars for a bike (motto: “Bike More. Drive Less”). The placement above PT Motor’s “Cash for Cars” sign, at I-76 and North Federal Blvd., Denver, was fortuitous.

    Media space was donated by Lamar Outdoor, via New Belgium’s media agency, Explore Communications, Denver. The vinyl on which the billboard is printed will be “repurposed” by Ecologic, Boulder, Colo., into bike messenger bags, which will be offered to Team Wonderbike members (including the billboard’s poster boy, Bryan “Big Bry” Simpson).

    New Belgium Brewing Co. is employee-owned, wind powered (since ’99), pro-bicycle, and recycles, reuses or composts 73% of its waste stream.

  • Nude Liftrider Incident Recreated by Photographer David Mejias

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    Surely, you remember the New Year’s day incident with the super-douche who managed to slide through a Vail chairlift and yank down his drawers in process? Well, Boulder photographer David Mejias has recreated the scene as a self-promo, along with retoucher Joel Given from XYZ Graphics.

    The final product consists of 6 images and 30+ hours of retouching, after the talent was rigged onto a 15-foot swing set. Why’d you blur the best part, David?

  • Depeche Mode Fans' Panties In a Wad

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    Depeche Mode fans are complaining about the new “Wrong” single artwork for the band from long-time album cover designer Anton Corbijn, saying it looks like a loaded ashtray. Is the design good? No. Is any of his design good? Not really. So, is it any big surprise?

    Thanks, Randall

  • Tweet the Rainbow

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    Meme du jour: Skittles has taken over Twitter.

    Specifically, the Skittles.com home page, is now a simple Twitter search for the word “skittles.” Meaning that every wag who tweets “jizz the rainbow #skittles” is getting 15 nanoseconds of fame on skittles.com. (Turns out, people are already having a good time with the site at the brand’s expense.)

    Let’s just get this out of the way: the whole thing is a rip of Modernista, whose portfolio consists entirely of links to outside sites which are outside its control. So the firm responsible for the, er, “skitter” — Agency.com — doesn’t win any points for originality.

    We think it’s a big win for Skittles, though. How can one decry the tarnishing of a brand when the target audience is sugar-addled juveniles and the competition is Ritalin? Skittles are on everyone’s tongue today.

  • The Denver Egotist: March Guest Editors on Coudal

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    If you get sick of reading our content on our venue this month, wander on over to Coudal where we’ll be guest editors during all of March on their blog Fresh Signals—making you equally ill.

  • Top 10 Media and Marketing Books of All Time

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    Ad Age took a vote from readers and 400 books got a nod. They boiled it down to the top 10. Here they are.

    1. “POSITIONING: THE BATTLE FOR YOUR MIND” by Al Ries and Jack Trout (Buy It)

    2. “OGILVY ON ADVERTISING” by David Ogilvy (Buy It)

    3. “THE 22 IMMUTABLE LAWS OF BRANDING” by Al Ries and Laura Ries (Buy It)

    4. “E” by Matt Beaumont (Buy It)

    5. “HEY, WHIPPLE. SQUEEZE THIS: A GUIDE TO CREATING GREAT ADVERTISING” by Luke Sullivan (Buy It)

    6. “WHERE THE SUCKERS MOON: THE LIFE AND DEATH OF AN ADVERTISING CAMPAIGN” by Randall Rothenberg (Buy It)

    7. “GOOD TO GREAT: WHY SOME COMPANIES MAKE THE LEAP AND OTHERS DON’T” by Jim Collins (Buy It)

    8. “THE BOOK OF GOSSAGE” by Howard Luck Gossage, Jeff Goodby and Bruce Bendinger (Buy It)

    9. “INFLUENCE: THE PSYCHOLOGY OF PERSUASION” by Robert B. Cialdini (Buy It)

    10. “BLINK: THE POWER OF THINKING WITHOUT THINKING” by Malcom Gladwell (Buy It)

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