Benjamin Palmer, CEO of The Barbarian Group, just said this in Adweek:“We review people’s portfolios here quite often and one thing that stands out is how few advertising copywriters actually blog. It’s really amazing. An entire copywriting Web site might consist of 500 words. What’s needed now are copywriters who not just write entire Web sites, but actively blog. Hire based on someone’s genuine personal motivation to be part of the current social fabric.”Submissions to become a contributor on our site due by midnight tonight.
We’ve wanted to share this ode to David Ogilvy with you all day, but the original piece was made private on YouTube by its creators – Ogilvy Athens. And rightly so, as you’ll soon see when you watch it. Luckily, the smart people at AdGabber reposted it for your pleasure. Holy shit, this is golden delicious. Perhaps, one day our followers will create a ballad about us.
Is there a difference between an internet marketing campaign created by an in-house marketer vs. an agency marketer? Are the challenges different? Which is more likely to be successful?
Learn the perspectives from both sides of the fence. A panel of six search marketing professionals will be taking questions from attendees and sharing their professional knowledge and experience in establishing, growing and maintaining their search marketing campaigns.
• Everett Sizemore – Manager, SEO Strategy, Gaiam
• Jim Brown – Online Marketing, Quark
• Joe Gira – Asst. Director of Online Marketing, Regis University
• Steve Riegel – Co-founder/Director of Search, Faction Media
• Jason Lehman – SEO Manager, HyperDog Media
• Nicholas Yorchak – SEO Director, LeeReedy
When: October 23, 2008, 5:30 – 7:30 p.m. Where: The Tivoli at Auraria Campus, Senate Room, 3rd Floor Cost: $25 per person, $15 SEMPO members
Does anyone else find it surprising Acura is using a wine bottle in their new spot for the TL? Why not use a flower vase with a skinny opening at the top? Or a soda bottle? We find it a bit mind boggling that this got past the client’s radar and through to final production, considering the no-nos around drinking and driving.
A friend of a friend of a friend of a friend heard a couple long-time Denver shops may be closing soon, including MilesBrand, Communique and maybe even Karsh\Hagan. We heard rumors ourselves about a few of those agencies. Anybody out there have more info than we do? We’re bummed to hear it, if so.
In a parking lot event, designed by advertising agency TDAADVERTISING & DESIGN to raise awareness for the opening of its client Pizza Inn’s 360th store in Denton, Texas, agency copywriter Joe Nafziger dressed as JoJo the Pizza Man and jumped fifty pizzas on a motorcycle. Why? “Because it just seemed ridiculous,” Nafziger says.
With approximately 120 in attendance, Nafziger, in JoJo costume, hopped a tiny, borrowed 110cc dirt bike, took one high-speed run, aborted at the last second, followed by a slow test roll up the ramp (“Evel and Robbie Knievel-style”)… then nailed the death-defying, fifteen-foot jump. Reportedly, asked afterward if her heart had been lodged in her throat, one spectator replied, “umm, ok, yeah.”
Although Nafziger, 29, has been riding motorcycles for 15 years, he had never before jumped until taking a practice run on the day before the staged event. Will he now be a regular crowd-pleaser at each new store opening? “There are no plans,” Nafziger states, “though of course, when a client asks, one always listens. But just so they know, that wheelie afterwards was totally by accident.”
The big-headed Pizza Inn mascot, with his parted, pencil-thin moustache, had been retired for nearly twenty years until his reintroduction this past August, part of a brand relaunch. For the jump only, his normal white apron was tucked in (as a safety precaution), and over the shoulders went a more daredevil-worthy black cape.