When Cactus launched the recent ‘The Cigarette is Dead’ campaign, we thought it may have meant the death of the exceptional ‘Own Your C’ campaign directed at teens (previous work here and here). Alas, we were incorrect, as Cactus has just alerted us to the launch of Own Your C 2.0 – an evolution of the Own Your C campaign focused on empowering teens to own their choices and recognize the consequences of those choices, including how they relate to tobacco use.
There’s a ton of new TV work, with each spot driving viewers to ownyourC.com – a site developed in collaboration with AgencyNet. The site is “a rich online community that encourages teens to share, connect and influence conversations with peers about the choices they face every day.” Another fantastic integrated campaign from a Colorado agency on fire.
Rob and Christian Clayton – The Clayton Brothers – grew up here in Colorado and we were privileged to grow up with them. They’ve been on the fine art tip working from Pasadena, California for a number of years, doing shows in Denmark, Italy and communist China, among others. With this new FUEL TV Signature Series ID, they’ve gotten back into the commercial art mix. With a vengeance. Check it out. Then, check this out for more on the story.
The ad campaigns that wheezed out of Redmond in 2008 were hamstrung by dull, derivative concepts and personalities that believe cutting-edge pop culture is to be found on television reruns — exactly what one would expect from Microsoft.
So it’s not surprising that when Crispin Porter + Bogusky finally produces something with a little cool and panache, it’s through an obscure t-shirt campaign that won’t get noticed outside of a few hipster and design-wanker circles.
Exhibit A: the “right way” to exploit a nerdy cultural icon:
We know that our friend Joe Mease has kept quite busy this year, but we are glad he decided to take what little free time he must have, and apply it towards a new look for his personal portfolio site.
With a portfolio of work like Joe’s, we can see why he didn’t feel compelled to give us much more than a phone number and email link. As always, we are glad to see that one of our hometown veterans hasn’t lost his touch.