For many years, UK home retailer John Lewis has set the bar for Christmas advertising. The annual release of their spot is something the ad world has come to look forward to. This one doesn't disappoint, once again. You can continue the story of The Bear & The Hare here.
Although there aren't as many as we'd hope to see, two Boulder agencies won their way into the prestigious annual this year — CP+B and TDA. Following is the work deemed worthy. Congratulations, you guys.
"After sixteen years without advertising, Grey Poupon launched a new tagline and mission to 'Spread good taste,' and released lost footage from the iconic TV spot from the 1980s. A trailer for the online film debuted during the classiest night of the year, the 2013 Academy Awards, and Grey Poupon build a robust social and immersive digital experience to drive traffic to the film online." Category: Digital Advertising. Agency: CP+B.
"Old Navy's summer campaign tapped into the insight that shoppers are at their most social during the summer. It's when the calendars fill up with invites to barbecues, pool parties and family vacations. And they look to Old Navy to find the perfect outfit for these events. Old Navy wanted to kick off this campaign with a stunt that somehow involved their iconic flip-flops, wile building excitement for the upcoming summer season." Category: Non-Traditional Advertising. Agency: CP+B.
"Ace Scholarships is a Denver-based nonprofit organization that raises money to provide partial tuition scholarships to low-income children in grades K-12. To highlight the relationship between high school dropout and incarceration rates, we wrapped a school bus to look like a prison bus. The message is simple: better education leads to less incarceration." Category: Non-Traditional Advertising. Agency: TDA.
Mill+ created these mesmerizing cinematics for Infinity Ward’s highly anticipated Call of Duty: Ghosts. It hit shelves this week with a striking new look and feel. Watch it full screen, feel fulfilled.
Can you punch hard enough to knock out an MMA fighter with one blow? Visit TNT Energy Drink's Punchface Facebook app from your phone to see if you've got the strength. You'll need a code, which we unfortunately can't track down. Anybody find one?
Arch Pizza Co., a St. Louis-style joint that just opened one location and plans five more by February, wanted a campaign to introduce the personality of the brand and create a connection with the people of Denver. In collaboration with Keatley Photography, Arrae Creative created the "Denver Transplant" campaign — which introduces the pizza company as a transplant to the many transplants who have come to Colorado. Along with outdoor and web, a Twitter campaign encourages non-natives to Tweet about "what they miss most about home" or "why they came to Denver" on Twitter with the hashtag #DenverTransplant.
Building on the brand's iconic logo of a wolf howling, Happiness Brussels has come up with a fun interactive Facebook game to prove whether you, too, are a night wolf. 50 finalists will have the chance to howl live via a webcam to a pack of real wolves living at the UK’s foremost wolf sanctuary, the Wolf Conservation Trust. If the wolves welcome the fan into the pack by howling back at them the fan becomes an official Eristoff Night Wolf and automatically wins 4 VIP tickets to “I Love Techno” a major dance music event which takes place in Belgium the 9th of November and of which Eristoff is sponsoring. Check it out at www.JoinThePack.be.