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You know, there’s a reason financial companies run the kinds of ads they do. The tone is meant to build trust with investors – who want someone they can feel good handing stacks of hard-earned cash to. At the very least, when the market is preventing financial companies from multiplying money like it is now, people want to know that the company investing their money is taking the job seriously.
That’s why this spot for Germany’s Bontrust – a spot we can all laugh at that will likely win loads of awards come next season – bombs on every level. It makes a joke of money and joke of the company, and we’d be willing to bet the real joke will be on Bontrust when the backlash hits. Advertising Agency: GRABARZ + PARTNER.