Not unlike the infamous Quiznos Sponge Monkeys, Coke has done something extremely out of character. Gone, for now, are the typical saccharin, feel-good spots; in their place, this twisted fantasy courtesy of Mother London (who are, let’s face it, one awesome agency).
There’s also a funky website to accompany the campaign, and even a Facebook page.
Some are saying the spot is a rip-off of the infamous Cat Piano, but who cares? Almost everything in advertising is borrowed from somewhere. The bigger question is whether this is a brand new direction for Coke, or just a fun hiccup. Time will tell.
NOTE: So, we’re not perfect. We forgot about this stuff done for Coke last year (thanks for the heads up kdoggy).
Still, the new stuff is even more bizarro. Maybe. Well, you decide.