In today’s Campaign Spotlight in The New York Times, you might recognize some of the work you’ve been seeing up around town for FirstBank brought to you by our friends TDA Advertising & Design, Boulder. After what seemed like a sporadic start, this campaign has hit a healthy rhythm, especially the latest ads—featuring contact info for a local small business and the tagline “We care about small business.”
According to The NYT, the campaign is being expanded to offer small businesses free services like advertising, online and offline; website development; and listings on an Internet directory. The services are to be bundled in what FirstBank calls the DotFree small-business package. What can we say, we’re in awe of this idea.
Wondering what the secret sauce is that’s landed both Cultivator and TDA in The New York Times over the last 6 months? Great work and a great PR man, Dan Barron. You should get yourself one.