Marken International Inc. has chosen Thomas Taber & Drazen (TTD) as its first advertising/marketing agency of record for its newest brand, Day 6 Bicycles.
The company offers two lines of semi-recumbent bikes called the Journey and the Dream. Available in two sizes, the bicycles offer a combination of “comfort, performance, safety and ergonomics on wheels,” according to the company.
An important lead-component of the marketing will be a direct response effort along with an aggressive print, broadcast and online campaign, expected to debut late winter or early spring.
But before any of that, all photography must be seriously considered per the example included with the press release below. Congrats to TTD on the win.