• Know Any Worthy Event Marketing Peeps?

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    Summer’s here and so are the brands looking to piggyback on summer events to distribute their products. We’ve had a few agencies poke us in the last couple days for recommendations on event marketing people. But we don’t know any. Do you? Throw them below if so.

  • Nice Piece Of Guerrilla For Iams.

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    Catch.

    Advertising Agency: Saatchi & Saatchi, Sydney, Australia
    Creative Director: Steve Back
    Creatives: Vince Lagana, Steven Jackson, Luke Chess
    Photographer: Marc the Phodographer

    Via I Believe In Advertising

  • Colorado Agency Steals New York Client

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    Congratulations to TDA Advertising & Design, Boulder who just bested NY agencies Gotham and Agent16 by winning the Chobani Greek Yogurt account, based in New York. The review lasted three months, with selection being based on spec creative.

    “It’s exciting to get the nod from a company that knows how to make the right decision, not just the expected one. At first Chobani was only going to consider New York shops, and we weren’t even going to be in the pitch. But after an informal meeting they decided that the right chemistry was stronger than a couple time zones,” said TDA creative director Jonathan Schoenberg.

    Chobani vp of marketing Doron Stern adds, “As a young and growing brand with a strong northeast base, we were impressed with TDA’s creative insights into how to leverage a regional-sized budget into a national presence.”

  • Betcha Sales Go Up

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    The authorities in six German states have ordered retailers to stop selling Red Bull Cola energy drinks after traces of cocaine were found in it. The recall came after a sample analysis conducted in North-Rhine Westphalia found one liter of the drink contained 0.4 micrograms of the banned substance.

    The illegal cocaine alkaloid – one of 10 found in coca and representing only 0.8% of the plant’s chemical make-up – is chemically removed before use, as mandated by international anti-narcotics agencies. Authorities in North-Rhine Westphalia said the presence of coca leaf extracts meant the cola could not be classified as a foodstuff but as a narcotic, which would require a special license.

    Anybody tasted Red Bull Cola yet? Any good?

    Via BBC News

  • It Deserves a Vote Because... Well, It's The Best

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    You might have heard Odell Brewing Company in Fort Collins is using Twitter to craft its first ever TwitterBrew. The beer’s style, ingredients, name, label and tap handle design are all being chosen by Odell’s Twitter followers. The brew they’ve selected is a Schwarzbier with dark roasted malts and dry hop aroma. It was named Blackbird, in keeping with the ‘Tweet’ theme.

    Along with the campaign, they’re running a tap handle design contest. The crew at Tenfold Collective sent us their label and we think it’s good enough to take the cake. Let them know what you think by casting your vote here. (It’s puzzling to note just how few of the entries stuck with the existing design aesthetic Odell’s already established with their other products.)

    “We chose to illustrate a red wing blackbird because they are native to Colorado and the touch of red is so iconic. We added the ‘tweet’ in the beak to tie in with the process of using Twitter to develop the brew.”

  • The Vendor/Client Relationship

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    This is fantastic.

  • Brunton and The Future of Camping

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    A breaking campaign for high end, high tech camping product manufacturer, Brunton, offers a different vision of “sleeping out under the stars.” The three print ads are the first work by CULTIVATOR ADVERTISING & DESIGN, Denver, for their new client.

    The campaign marks the commencement of a Brunton brand repositioning, from “advanced” to “category-changing” products. As per the tried and true formulas of the hiking/camping/backpacking category, Brunton’s ads show their products in the scenic great outdoors. Diverging from those formulas, that great outdoors appears to be on some other planet. Two moons fill the sky; mountainous trees dwarf the hills they rise from; hexagonal boulders and rocky, cubic islands float above a rippled lake. All ads carry Brunton’s new tag, “The Future of Camping.”

    The extra-planetary artwork is by cult-famous Hollywood futurist illustrator Syd Mead, whose professional portfolio includes renderings for “Blade Runner,” “Star Trek” (movies), Cadillac and NASA, and who is also the uncle of Cultivator creative director and art director Monte Mead. Copywriting is by Tim Abare and product photography is by Dennis Lane, Denver. The ads will run in outdoor magazines such as Outside, National Geographic Adventure, Men’s Journal, Backpacker, Field & Stream and Camping Life.

  • Log Rock

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    Check out this sweet iPod dock made from salvaged materials. It’s ecofriendly (if that matters) and it looks fresh next to Pottery Barn furnishings (‘cause we know that matters to you). Designer: Straight Line Designs.

    Via Likecool

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