• Sukle’s New Campaign For Fitness Together

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    Have to be honest here, we’re thinking of filing these under the “few nice lines, shame about the art direction” category. Once again, Jim Glynn has produced some pithy copy, although some lines aren’t as strong as others…why have six ads when four will do?

    However, the art direction here seems to be a first thought, and really doesn’t do much for the campaign. Great ads have the copy and image working in tandem, but here the visuals aren’t necessary. It’s a case of seeing and saying at the same time. The copy works without them, and in this case, the art direction often makes the type difficult to read, especially in the ad about the dryer. Overall, it just feels a bit dated and unoriginal. Drop shadows? Helvetica Neue?

    When the headlines are the focus of a campaign, which is rare these days, the art direction needs to support them. Whether it’s flat color with some simple line illustration, or some fabulous typography, the headlines (some of them anyway) deserve a little better than this. But we still love you Sukle. We do.

    Via Ads Of The World. Thanks for the tip, Greg.

  • New Rant: What Makes a Good Creative Director? Part 1 of 2 >>

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    It looks like Felix is gunning for lame creative directors this week. And next week, too. Catch the first part of the new rant right here.

  • When Advertising Makes You Proud

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    There’s no doubt about it. Sometimes, this business makes a lot of us feel as sleazy as a $10 crack whore. But occasionally, you see a piece of work that actually does something worthwhile, and is also creative, ingenious, inexpensive and effective. Today is one of those occasions. And the piece in question comes from TBWA/Whybin in Aukland, New Zealand. Not New York. Not London. Here’s the write-up, and the work (which you can also download here

    Domestic violence is a major problem in New Zealand. It is particularly prevalent in the case of women being beaten within the home. The organization “Preventing Violence in the Home” strives to reduce this by offering counselors and help centers. But the biggest issue is how to seek help without your partner knowing. TBWA\Whybin in Auckland came up with a unique solution. They created a new helpline and replaced a typical barcode with the telephone number 0508384357. This simple and inexpensive sticker could then be placed on products throughout the house and used as hidden reminders.

    Via Mad-Blog

  • See Me Sue You

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    The case of Shepard Fairey vs. Associated Press continues over the Obama photo that became a poster that became a rallying cry for a nation. NPR has two interesting interviews from both sides of the issue – Shepard Fairey claiming his poster qualifies as a protected work under Fair Use (backed by the Stanford Law School’s Fair Use Project filing a lawsuit on behalf of Fairey) and Mannie Garcia claiming copyright infringement (with the AP and all its suits behind him). Where will it end?

    Thanks, Garrett

  • The Gene Pool Is Extinct

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    The concept behind Denver’s creative placement agency, The Gene Pool, was a great one. They didn’t represent every Tom, Dick and Harry with a Mac computer and two-year JuCo degree. Their “genes” were pre-screened, so you knew you were hiring someone you could trust (a philosophy we’ve wholeheartedly embraced with our recommended lists here at The Egotist.)

    Today, sadly, we got an email that The Gene Pool will dry up and close on April 1. It made us think, why do the good ones die? Why isn’t it Aquent or one of those other sweatshops that’s going the route of the dinosaurs? We don’t have an answer, but we’re tired of the economic sludge sucking the life from our city.

    Hello All Genes,

    As you can imagine, the economic downturn has really hit us hard. The business that was once stable for us has withered away and new business is sparse.

    After 10 years of meeting and working with such a fantastic group of professionals, I am truly sad to say that we will be closing our doors April 1. I apologize that I can’t give you this news to each of you personally. I wish you every success and hope that you all stay busy with interesting and well-paying gigs!

    Personally, it’s the end of a chapter for me. I’ll be spending more time with my boys, (I build pretty cool legos) and will be figuring out the meaning of life (I’ll let you know when I do!)

    It’s hard to say goodbye, so I’ll say see you around.

    Regards,
    Holly WB

  • Hire Me: Wolfgang Kammerer, Senior Graphic Designer

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    Name: Wolfgang Kammerer
    Specialty: Design
    Why Hire Me: Highly innovative, versatile and creative senior graphic designer with 21 years of experience in print collateral, marketing and packaging design. Especially skilled in the development of effective brand design materials. Seeking a challenging position as senior graphic designer or art director in the field of brand-aware marketing products.
    Contact Me: wmkammerer[at]comcast.net

  • Hire Me: Andy O'Dower, Marketing Director/Brand Manager

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    Name: Andy O’Dower
    Specialty: Marketing Direction/Brand Mangement
    Why Hire Me: I create and lead innovative brand strategies that grow business. I thrive in complex environments and I achieve clear goals. I get ROI for my clients with no excuses.
    Contact Me: andyodowerbiz[at]gmail.com

    Download Case Study – Press Kit of current client. I didn’t design the layout, I created the strategies that helped this brand grow and gain attention worldwide. The company has grown over $7 million in revenue and its products have been featured in Superman Returns, Oceans 11, NCIS & Boston Legal since I’ve managed their marketing, starting 3
    years ago.

    Download resume

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