James Pelz, President of the Art Directors Club of Denver, gives us all the details on another presentation that should not have been missed.

This series looks at contemporary American culture through the austere lens of statistics. Each image portrays a specific quantity of something. This project visually examines these vast and bizarre measures of our society, in large intricately detailed prints assembled from thousands of smaller photographs. The underlying desire is to emphasize the role of the individual in a society that is increasingly enormous, incomprehensible and overwhelming.

The piece below depicts 200,000 packs of cigarettes, equal to the number of Americans who die from cigarette smoking every six months.

You got to check out his site to gain a full appreciation.

Essentially a live radio spot for Carlsberg Lager filmed from a camera phone at a soccer game at Kingsmeadow, as part of Saatchi & Saatchi’s ‘Probably the best lager in the world’ strategy for Carlsberg.

(Via Brand Republic.)