Panasonic’s running a contest for students to find the next generation of creative talent. Winners are judged on the TV ad they produce for Panasonic’s HD home hub products. The winner gets an ad spot on national television, a two-week placement at one of Panasonic’s top creative agencies, a portfolio review (?), and a grip of HD equipment. Not bad at all.
Thing is, this contest will probably be even bigger than it was last year. The creators recently researched students’ post-University plans in the UK and found that many are looking to advertising, marketing and other creative industries over banking and finance due to the recession.
>> 83% of 18-24-year-old Brits believe that the creative industry offers a better variety of work and more mentally stimulating work
>> Nearly half (42%) of 18-24 year-olds think that more students are now choosing the creative industry over banking
>> 21% percent of those surveyed under 35 believe that students choose the creative industry as it can lead to long-term economic security
Keep your book shiny. The competition is heading this way.
If the One Show has anything to say about it, the A4 Driving Challenge is probably worth grabbing for you phone. The app was the only finalist recognized by the show in the mobile brand gaming category this year.
In the race for agencies to outsmart each other with the development of their own websites, Charlotte, NC’s BooneOakley wins. They’ve created what they deem to be “the first YouTube-based agency website,” consisting of linked videos and centered on the story of Billy—the disastrously failed marketing director.
“We needed a new way to tell our story, and today the best forum for a story is YouTube, where we can use narration and really crappy animation. As an embeddable video, the new BooneOakley website presents our work in a unique, and also more easily accessible, way. And it can live anywhere that supports YouTube videos, including blogs, other websites, and many cell phones,” said BooneOakley co-creative director David Oakley.
AIGA Colorado thinks so. They’ve worked over the last 2 years to develop a competition to annually reward sustainable design—a concept that’s now successfully been “sold in” at the national level of AIGA. The AIGA (Re)designAwards is open to all designers, illustrators, creative professionals, students and teachers of design in the U.S., even those who aren’t members of AIGA.
A sustainable world is one where designers, organizations and companies work together with an ethical and ecological mindset to achieve the well-being of people and ecosystems. AIGA (Re)designAwards is a design competition honoring sustainable and socially responsible work done by professionals across the nation.
Do you feel this show has a place in the world of creative competitions? Will it carve out its own niche and grow in importance as the movement does? Or just be another competition, blending into a long list of others?
If you’ve ever woken a meat head from slumber (especially one who didn’t have his late-night meat meal before crawling into the sack), you’ll know it’s much like awakening a grizzly. This is the wrath the King and his cronies must endure in the latest BK spots promoting the fast food joint’s late-night hours. Beware. Advertising Agency: Crispin Porter + Bogusky, Boulder.