We know the typical M.O. for interactive firms that get the big, sexy assignments. Build a fat site for a client with all the bells and whistles, give them a lightning 30-minute training on the CMS, then send them on their way to add ongoing content all by their lonesome (after you’ve convinced them how important it is to keep freshening things up).
What gets left on the table by agencies during this whole wham, bam, thank you ma’am is a whole bunch of cash. Granted, you don’t want to update content internally—that’s some dirty-ass work. But the client doesn’t want to do it either. This large hole in the market for website content updates is filled by New Type Central.
This cool, new company provides a service we’ve yet to ever run across. And instead of leaving client money on the table or assembling and paying for an internal team, you can hire New Type Central to update content for your clients through any CMS—then mark up their cost. You make the difference for little more than passing on the CMS login information to these Denver go-getters. Sharp idea, we know. Find them on our list of Recommended Talent when the time is right.