What is the Tap Project? In 2007, the Tap Project was born in New York City based on a simple concept: restaurants would ask their patrons to donate $1 or more for the tap water they usually enjoy for free, and all funds raised would support UNICEF’s efforts to bring clean and accessible water to millions of children around the world.
Growing from just 300 New York City restaurants in 2007 to over 2,300 across the country in 2008, the Tap Project has quickly grown into a national movement. Restaurants, corporations, volunteers, advertising agencies, community groups, local governments and everyday diners participated to save millions of children’s lives.
Who’s involved creatively?
Agencies across the globe have donated their time and creative genius to the campaign, including Droga5, Saatchi & Saatchi, Hill Holliday, Energy BBDO, Publicis Mid America, TBWA/Chiat/Day, Trumpet, Fishtank, Goodby, Silverstein & Partners, Cargo, Publicis West, Nonbox, VCU Brandcenter, U1 Design, R&R Partners, BYU Adlab, GMMB, Empower Media Marketing, PopuliCom, Grupo Gallegos and Casanova.
Because of the brilliant work Denver’s Sukle Advertising & Design has done for Denver Water, they’ve been invited to be the agency that develops the version of the campaign for the Denver/Boulder region. Here it is.
Name: Jonathan Jaynes Specialty: User Interface, Interaction Design Why Hire Me: I am an accomplished interface, interaction and experience designer with a passion for balancing beauty, innovation and usability. I have over ten years of experience leading, inspiring and managing interdisciplinary design teams on complex, rewarding and successful design projects. I am wildly creative and obsessively meticulous. Contact Me: jonathan_jaynes[at]yahoo.com
We love us a sing-songy jingle. And in their new campaign for Comcast, Goody Sliverstein & Partners (along with Nexus directors Smith & Foulkes), have given us plenty to hum about. The cable guy parked his truck out back of Adfreak and dumped all its contents on their site. So, go watch all the great new spots you can handle over there.