Here’s a reason to buy a :30 spot during the Super Bowl. Your spot will look amazing competing with this shite. How weird is it to have the characters from the upcoming animated film Monsters vs. Aliens just worked into the spot—with no explanation? DreamWorks kick a little cash your way, SoBe? Make sure you’re at the beer chest when this debuts in 3D in your living room on Sunday. Or risk punching your TV.
UPDATE: We got a nice email from the Social Media Director at Reindeer Co., an interactive agency in SoHo, about this spot today. Apparently, they’re the go-to team for all things SoBe Super Bowl-related. This spot was leaked early (supposedly) and they’re actually doing a pretty fine job of covering up the oil spill. They sent us a making-of video to check out, but that’s no longer online as we type. Just pondering here, but could this whole “leak” business be planned ahead of time? You’re guaranteed more attention for a story like this than for some crappy :30 spot during the big game. You buying this?
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