If you’ve read Hoopla, Crispin’s book that outlines their unique process for doing work that resonates, you’ll find one goal they set for themselves that’s repeated over and over throughout. Create work that permeates and becomes pop culture.
What does work that attains this lofty goal do for a client? It gets talked about. It gets spread around. And it gets the equivalent of a gigantic media budget put to the creative—for no media cost (aside from poking a few key blogs with the work, but that’s for peanuts). It gets embedded in pop culture.
There’s no better illustration of this concept than on Saturday Night Live (SNL) over the last month. On Saturday, January 10, 2009, SNL did a Burger King Whopper Virgins spoof—unsolicited, unpaid for by the client and based on the campaign’s pop culture relevance to SNL’s audience—furthering the campaign’s message.
On Saturday, January 31, 2009, SNL featured another skit built around a real product—the repackaged Pepsi. But this time, according to AgencySpy,SNL was paid $3 million to feature the product in the MacGruber sequences (with Arnell Group, Pepsi’s agency, leading the negotiations). And it feels hokey as hell.
Not only did Pepsi force their way into the skit by greasing palms, but the product is wedged into SNL in an absurdly unnatural way. Crispin Porter + Bogusky: 1. Rest of the Agency World Still Trying to Figure This Shit Out: 0.
Ink was produced by Denver’s own Double Edge Film and just premiered at the Santa Barbara International Film Festival, where it was well-received by critics and movie crowds alike. Great work out of Colorado.
With much nudging, one of the top freelance creatives/writers in Colorado, Jim Glynn, has finally succumb to our request for an interview. So now that we’ve got him, what do you want to know from him? Toss your questions below and we’ll take it from there.
Super Bowl fans in Tucson, Arizona, caught a different kind of show during Sunday’s big game. Just as Cardinals’ superstar Larry Fitzgerald watched himself sprint into the end zone on the stadium’s Jumbotron during Sunday’s Super Bowl, 10 seconds of eye-popping pornographic imagery “flashed” across the screens of those watching at home. “Our initial investigation suggests this was an isolated malicious act,” the statement from Comcast Cable added.