This is from The Consumerist back in August, but it’s no less important to contemplate today.
Sandra, one of their readers, writes, “I received the following advertisement in the mail today. It comes from a Feeny Dodge dealership in Elgin, Illinois. However, it came in an envelope marked “Traffic Division – Department of Ticket Disbursements” from Carol Stream, IL. I thought it was a traffic ticket so I opened the letter. I was surprised to learn that it was actually an advertisement for a local car dealership! Seriously, how low will a company go to get you to read their junk mail?”
Is this an acceptable tactic to employ to help “break through the clutter?”