If you’re an ad geek, the hype of the Super Bowl isn’t about stats and figures and team pride. No, if you’re an ad geek, you prep for the Bowl by combing blogs, looking for leaks and banned spots. You try to one-up colleagues by dropping remarks in passing like, “Interested to see how the nation reacts to CPB’s Coke Zero Mean Joe Greene remake in which Pittsburgh Steeler Troy Polamalu appears in the role of Mean Joe then the spot takes an undisclosed twist that illustrates to viewers that it is possible to have real Coke taste and zero calories?”
Well, the NDAC is celebrating our ad geekness this Sunday. The whole team is gonna get together and party and talk shit about Super Bowl ads. We might even watch the game. And during said game, thanks to CP+B, everyone can use the magic of cell phone technology to vote on spots. By texting in your vote, a website will be updated in real time. Shazam.
Join the officiating team at Jackson’s in LoDo (1520 20th St.) on Sunday, February 1st. Free Food and a Drink with admission. Children 12 & under get in FREE (better yet, leave them at home with a six-pack of Dew and a bag of Fritos).
Super Ad Sunday is all about voting and talking shit about Super Bowl ads. So, when you think about it, the ad kids who attend are really officials. There are all kinds of calls you make when you’re critiquing ads. So the ad club compiled them and created:
The Comprehensive Manual to Calling Fouls on Crappy Advertising.
The campaign launched with a teaser that was a fake amazon.com page where you could buy the manual. This was followed by three email “calls,” and today marks the launch of the microsite superadsunday.com.
As you’ve undoubtedly noticed, copymaster Jim Glynn is the ref. Not only is Jim a super dynamic model with an unbelievable range and an amazingly expressive mustache, but he also looks super hot in those baseball/ref/tight/thingies.
Bryce Boyer spent a few hours shooting and countless hours retouching the shots. His energy and enthusiasm was only matched by his behind-the-lens interpretation of Elvis.
For the rest of the people who put together the campaign, they’re under the credit section of superadsunday.com. See ya there, boozer.