This video was shot as the grand finale of filming the soon-to-be-released TV spots for the new MINI Cabrio, in which four dudes go through a car wash in an open convertible. We’ve actually considered doing this a time or two, but after watching the vid, not so much. The film was created by Plantage, Berlin and coexists with a website where there’s more info on how the video was made and an interactive game.
Our congratulations go out to Bob Morehouse, founder of Vermilion Design, who was honored by the Boulder Chamber of Commerce as Businessperson of the Year last night. 500 people were in attendance to show their support. Read a full run-down of the evening on Elephant Journal.
Interesting to see the various strategies at work here. While being creatively interesting, two spots play off the idea of hating your job, which seems odd considering how few jobs there are right now for people who hate them. The Ladders, however, has a nice advantage built into the product itself—which is illustrated well in the advertising. Leg up for a great product.