• Are Shock Tactics Justifiable?

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    There’s been an ongoing debate in the English ad circles about BBH’s spot for Barnardo’s, showing a girl caught in a vicious cycle of abuse.

    Naysayers of this kind of advertising came out en masse, registering massive complaints when the ad launched.

    The harrowing commercial drew 477 protests to the Advertising Standards Authority after its release, but the watchdog ruled that the shock tactics in the ad were justified.

    However, the ad was also powerful enough to make people want to donate more to charity, which means the creative work did the job.

    The children’s charity says the campaign led to a 33 per cent increase in awareness and that almost 50 per cent more people wanted to donate to the charity after watching the ad.

    Love it or hate it, you can’t ignore it. And when it comes to shaking up viewers to get them to make a donation, taking them well out of their comfort zone is smart. Decide for yourself though, the spot is below (for now, it could get pulled again).

    Via BrandRepublic

  • The 10 Major Newspapers That Will Either Fold or Go Digital Next

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    Considering how close to home this phenomenon has hit with the closing of the Rocky Mountain News just weeks ago, this list is interesting to ponder—as newspapers scramble for an answer.

  • NASA's Magnetic Movie

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    Scientists at NASA’s Space Sciences Laboratories, UC Berkeley playing with invisible magnetic fields. More info on Magnetic Movie here.

    Magnetic Movie from Semiconductor on Vimeo.

    Via LikeCOOL

  • ZeFrank on Brain Crack

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    Good thoughts from ZeFrank on getting over yourself, because your ideas probably aren’t that great anyway. This is old but deal with it.

    (via Irrg! Orrrrrg!)

  • Great Divide Brewing Co. Packaging Via Cultivator Advertising & Design

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    Client:
    Great Divide Brewing Co., Denver. Small, craft brewer. Winner of 13 Great American Beer Festival Medals, among others. Under 10K barrels annual production.

    Brief:
    Convey superior quality, hand-crafted beers.

    Original:
    Mixed letter sizes suggest too casual an approach to brewing. Individual beer icons, including mountain biker, rock climber, skier, are Colorado clichés.

    Redesign Strategy:
    Overall block letter identity implies unapologetic, strong-flavored brewing style. Within overall line, individual beers are characterized by whimsical, cutout silhouettes.

    Silhouettes:
    Espresso Oak Aged Yeti Imperial Stout is defined by—what else?—a yeti, with a big coffee mug. Claymore Scotch Ale is defined by a highlands warrior carrying a claymore, a traditional, two-handed broadsword.

    New Beers:
    Espresso Oak Aged Yeti combines coffee, vanilla oak, and roasted malt flavors with a bold hop profile. It is a small-batch release, not sold in six-packs. Claymore Scotch Ale is “wee heavy” style beer, malty, with a caramel undertone. It is a winter, seasonal offering.

    Existing Beer (redesign):
    Denver Pale Ale (DPA) layers a smooth. malty middle over a crisp, mildly bitter hop finish. It is a classic English Pale Ale and Great Divide’s flagship beer. Silhouette is the indigenous big-horn sheep.

    Agency:
    CULTIVATOR ADVERTISING & DESIGN, Denver

    Designer:
    Jeremy Pruitt

  • Hire Me: Anne Richardson, Graphic Designer & Print Production

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    Name: Anne Richardson
    Specialty: Graphic Design, Print Production
    Why Hire Me: If you’re looking for a deadline-driven designer who loves production and can nail design, ooh pick me! Pick me! I’m super fast and deadly accurate. My design (and copywriting) skills come from years in the corporate world and agencies, so it’s result-oriented, and quite frankly, fabulous.
    Contact Me: Site

  • Hire Me: Larry Hinkle, Copywriter

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    Name: Larry Hinkle
    Specialty: Copywriting
    Why Hire Me: My name is Larry Hinkle, copywriter. I love beer, zombies, stand-up comedy, cynicism, Diet Coke, loud music, TV, skiing, dogs, the colors purple, orange and black, horror movies and fiction, proofreaders, the Cleveland Browns, THE Ohio State University, my friends and family (you know who you are) and smart advertising. I hate pretty much everything else.
    Contact Me: Site, Blog

    CLICK FOR SKY SOX RADIO SPOT

  • Free Resume Printing From FedEx Office on March 10

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    For all you poor saps who can’t afford to print your resume (God bless ya), FedEx Office (formerly Kinko’s) is hosting “FedEx Office Free Resume Printing Day” on Tuesday, March 10, 2009 – offering to print up to 25 black and white copies of your resume for free – giving you exactly 25 chances to find that high-paying dream job.

    Customers may place orders by submitting their resume in printed format or as a digital file, and the copies will be printed single-sided on resume-quality paper.

    (Thanks, Jeff)

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