A breaking newspaper and radio campaign from TDA Advertising & Design for the 2009 Special Olympics World Winter Games aims both to raise funds and draw attendance, and also to change the general perception of Special Olympics.
Three print full pages compare Olympic and Special Olympic slalom courses, ice rinks, and finish lines. They are the same. In the radio :60, a 26-year-old athlete with an intellectual disability, John Franklin Stephens, describes the Special Olympics experience as, for once, not being aware of being different.
The campaign will run in local newspaper and on radio across the Pacific Northwest, starting this month. The games will take place February 7–13, in Boise, Idaho. Up to 3,000 athletes with intellectual disabilities, representing 100 countries, are expected to compete.
Advertising Agency: TDA Advertising & Design, Boulder
Creative Directors: Jonathan Schoenberg, Thomas Dooley
AD/CWs: Barrett Brynestad and Austin O’Connor (print), CW Joe Nafziger (radio)