• DJ CaveM: "HybridLex" – New Video from Denver's F4D Studio

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    DJ Cavem Moetavation has just released his new single video entitled, "HybridLex." The recently featured Oprah Magazine educator and O.G. (Organic Gardner) DJ Cavem explained how he's promoting the freshness of mind-body entrepreneurialism and awareness — while educating on the subjects of environmental issues such as mineral stripping of the Earth through his music:

    “I am using my music, which is my art, to promote living a more sustainable lifestyle. This song in particular pushes riding a bike or driving a hybrid vehicle, making it fresh. And giving props to those that do it already. I really do have a low rider bike with 144 spokes, and I did grow up with asthma, this song is a testimony. My mission is to utilize my music to educate and to inform. I mention the air pollution because it is a serious problem in my community. I want people to bob their head.”

    The video — shot in Denver — is from F4D Studio.

  • A Handful of Dust: A Still and Motion Picture Documentary About the Future of Ranching in America – Via Denver's Allen Birnbach

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    Ranching in America faces significant obstacles if it is to survive into the next generation. Noted photographer and director Allen Birnbach is bringing voice to these challenges through the stories of families that want to see their way of life survive in his new documentary, A Handful of Dust.

    The first exhibition of images will be displayed at the Byers-Evans House Museum at 1310 Bannock Street in Denver. The show will debut with a free reception from 5 to 9 p.m. during the First Friday Art Walk in the Golden Triangle Museum District on June 6.

  • A Look at the Third Game You'll Be Playing at Denver's Immersive Street Arcade This Summer

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    This summer, during June and July, Champa Street in Denver — from 14th Street to the 16th Street Mall — will be transformed into a street arcade like you’ve never seen. Powered through a combination of the Denver Theatre District’s LED screens, building projections, street art, social media and a website, this immersive arcade is going to be a completely unique gaming experience.

    Here's the third original arcade game being featured at OhHeckYeah, called TINKERBOT. Move your pieces before the Tinkerbot blasts them.

    Credits:
    VIDEO: Legwork Studio
    MUSIC: Colorado Symphony

  • #SiteLaunch: Diablo Media – Via Denver's Proper

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    Proper just launched a new site for 'performance marketing agency' Diablo Media. The focus is heavy on converting lookers into meeting with the agency. Copywriter: Peter Neils. Graphic Design and Dev: Justin Cline and friends.

  • #ShitToHit: Saturday, June 14 – TEDxMileHigh 2014

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    TEDxMileHigh's flagship event will feature 2,000 attendees, 30+ exhibitors, and 15 speakers at the world-class Ellie Caulkins Opera House. Tickets are on sale, so go get 'em.

  • gyro Denver Welcomes the World to the World of WOW!

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    “Welcome to the world of WOW!” is the inspiration for a new campaign created by gyro Denver to introduce consumers to the genuine side of the cable business. The campaign, which kicked off in April, includes print, outdoor, television and online activations.

    Denver-based WOW! is one of the nation’s leading providers of high-speed Internet, cable TV, and phone and serves a growing number of communities in the Midwest and Southeast. Since its founding in 1996, WOW!’s mission has been to stand out from other cable companies by providing a better experience. In an era of increasing cable mergers and media monopolies, creating a fresh campaign rooted in this brand promise was especially important to help WOW! differentiate itself and reinforce how it continues to “shake up” the cable industry.

    “WOW! is a cable company that truly believes in doing things differently. It was important for the campaign to demonstrate WOW!’s personality and brand promise in an ownable way,” said Aaron Stern, ECD, gyro Denver. “The work lets the employees stay real while still bringing out the company’s fun side.”

    For the broadcast spots, gyro created a structure that uses real employees in a purposefully unpolished way to deliver WOW!’s benefits and customer service promises.

    Each spot features an employee talking about a WOW! promise, value or benefit and then cuts to a humorous interpretation or manifestation of that promise. In one spot, a WOW! employee announces that WOW!’s customer service is so great, it “may just give you the warm fuzzies” and then cuts to a scene where happy customers, just visited by a friendly WOW! employee, literally have cute yellow ‘warm fuzzy’ critters all over them.

    The print campaign features intricate, miniature paper sets and leverages the talents of fashion photographer Liz Von Hoene, known for her work on behalf of Target, Macy's and Neiman Marcus, among others.

    To create the WOW! world for the print ads, gyro worked with a paper artist to create tiny paper worlds full of quirky and whimsical elements like whales and top hats –– not what you'd expect from a cable company. WOW! employees were then composited into the scenes to complete the world.

    TV CREDITS:
    ECD: Aaron Stern
    Sr. Art Director: Rob Lewis
    Writer: Justin Horrigan
    Agency Producer: Nicole Lundy
    Prod. Company: HeLo LA
    Director: Alex Grossman
    Exec. Producer: Brendan Kiernan
    Editorial: HutchCo. LA
    Editor: Joaquin Muchado
    Graphics/Animation: Royale LA
    Music/Mix: Beacon Street LA

    PRINT CREDITS:
    ECD: Aaron Stern
    Sr. Art Director: Rob Lewis
    Writers: Justin Horrigan, Aaron Stern
    Art Buyer/Producer: Lisa Schrag
    Photographer: Liz Von Hoene
    Paper Artist: Matt Sprozinski
    Retoucher: Pete DeLong

  • Coupla Great New Spots from TDA for FirstBank

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    Is this consistently some of the best bankvertising being produced? Gotta think so.

    Credits:
    AD: Austin O'Connor
    CW: Dan Colburn
    CD: Jeremy Seibold
    ECD: Jonathan Schoenberg
    Agency Prod.: Susan Fisher
    Prod. Co.: MJZ, Los Angeles
    Dirs.: The Perlorian Brothers
    D.P.: Marten Tedin
    Exec Prod.: Scott Howard
    Line Prod.: BradyVant Hull
    Editorial/Post: Cosmo Street Editorial, Santa Monica
    Editor: Katz
    Asst. Editor: John Bradley
    Prod.: Jamie Perritt
    Color Correct: Company 3, Los Angeles
    Telecine Operator: Mike Pethel
    Mix/Sound Design: Lime Studios, Santa Monica
    Engineer: Zac Fisher

  • #AppLaunch: Three Cents – Via Denver's LoHi Labs

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    Three Cents is a new iPhone app developed and conceived by LoHi Labs that allows users to quickly create polls and gather opinions from anyone. Polls can be shared across a variety of networks; your friends don’t even need the app to answer. Apple featured the app the week before last on the front page as one of its “Best New Apps” and it was featured again last week in the Social Networking category. So, it's probably worth a download.

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