AdWeek’s Barbara Lippert liked it.
The LA Times’ Dan Niel didn’t.
Alex Bogusky offers his rebuttal.

Anybody out there get a chance to read Baked In and make their own assessment yet?

Ries’ Pieces has an interesting article on how success is sometimes your own worst enemy – as illustrated by the rise and fall of Crocs, stationed here in Boulder. Laura Ries offers the following five keys to keeping a hot brand “hot.”

1. Dampen Demand.
2. Resist Line Extension.
3. Control Distribution.
4. Focus on Core Consumers.
5. Expand Globally.

And, thankfully, she mentions marketing at the article’s end. Read the full story here.

The Viral Factory has just released two new videos to make people aware of Samsung’s sponsorship of the Olympic Games in Vancouver 2010. Two warm-up performance were recorded by way of the Samsung Mobile in one of the main stadiums. You can also check out samsung.com/vancouver2010 for more info on how you can become a “Mobile Explorer” to film behind the scenes events in 2010.