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  • Today, I Hired a New Designer

    November 9th, 2009 / Comments (6)

    Saw this on Digg. The caption was, “Today I hired a new designer, this is how we set him up.” Pretty darn luck employee.

  • How Crocs Crashed

    November 9th, 2009 / Comments (0)

    Ries’ Pieces has an interesting article on how success is sometimes your own worst enemy – as illustrated by the rise and fall of Crocs, stationed here in Boulder. Laura Ries offers the following five keys to keeping a hot brand “hot.”

    1. Dampen Demand.
    2. Resist Line Extension.
    3. Control Distribution.
    4. Focus on Core Consumers.
    5. Expand Globally.

    And, thankfully, she mentions marketing at the article’s end. Read the full story here.

  • Samsung Mobile Films Behind the Scenes at Olympic Training

    November 9th, 2009 / Comments (0)

    The Viral Factory has just released two new videos to make people aware of Samsung’s sponsorship of the Olympic Games in Vancouver 2010. Two warm-up performance were recorded by way of the Samsung Mobile in one of the main stadiums. You can also check out samsung.com/vancouver2010 for more info on how you can become a “Mobile Explorer” to film behind the scenes events in 2010.

  • How High Do You Have to Be...

    November 9th, 2009 / Comments (3)

    … to spend an hour putting this billboard up, crawl down off your ladder, check the accuracy of your work, think it looks perfectly okay, get in your truck and move on to the next installation of the day, leaving this behind? CBS Outdoor, where you get paid to be a half-baked tard.

    Thanks, Rachel

  • Christmas Radio Special from Rocky Mountain Recorders

    November 9th, 2009 / Comments (0)

    One of the best studios in Denver, Rocky Mountain Recorders, is helping agencies and their clients beat the crappy economic times by offering studio production on radio spots for only $89 an hour (nearly 50% off the typical price) from now until December 31st, 2009. The price celebrates the year they began business, 1989, 20 years ago. Get it while it’s hot.

  • Audi of Canada Goes North

    November 9th, 2009 / Comments (3)

    Earlier today, we reported that Audi had moved its digital, direct and CRM initiatives away from Factory Design Labs here in Denver to Bimm Direct & Digital, a Toronto-based agency – per this report in Marketing Magazine. An official statement from the agency as to what actually happened follows.

    Factory Design Labs recently resigned the Audi of Canada Online Agency of Record relationship effective December 31, 2009. Due to changing market calendars it was agreed that AoC could be better serviced by a local Canadian supplier.

    Our work over the past three years encompassed the Audi of Canada brand site, Dealer Advertising Group sites, and all dealer sites. Most recently, we migrated AoC to the global Audi Next Gen platform for the model year 2010.

    The resignation of this business will have no effect on headcount or operations at Factory Design Labs.

    Our relationship with Audi of America, as Online Agency of Record and Brand Collateral Agency of Record is unchanged and we remain a vital force in the marketing of this amazing brand.

  • Keystone Ad/Sweepstakes Targets Early Season

    November 9th, 2009 / Comments (0)

    To draw early-season skiers and snowboarders, Keystone Resort will offer a sweepstakes combining scratch-off instant-win, and final drawing grand prizes – supported by sequential outdoor, plus print and radio advertising. The campaign was created by Cultivator Advertising & Design, Denver.

    In the Keystone Scratch Game Condo Giveaway!, every $25 spent at Keystone (whether for lifts, food, lodging, instruction, rentals, etc.) through Dec. 20 earns an instant-win scratch-off ticket. Instant prizes include K2 skis, hotel stays, lift tickets, burgers, and ski/snowboarding lessons. Additionally, each ticket’s serial number can be entered online for a chance to win a slopeside, River Run 2BR condo, plus ski passes, from Jan. 1 to season end.

    Ad support for the sweepstakes includes a 4-stage, progressive billboard in downtown Denver, on which a giant scratch-off ticket gets “scratched off,” over weeks, to reveal the condo grand prize. Additionally, static billboards will be placed in Denver and on I-70 highway locations. Three print full pages will run in local daily, weekly and monthly newspapers and magazines, and three radio :30s will air on top Denver market rock stations.

    Credits:
    CD: Chris Beatty
    AD: Rich Rodgers
    CW: Sarah Sibley

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