A new print ad from our friends at TDA Advertising & Design, Boulder for their client Hapa Sushi features a map of Denver and Boulder with 63 dots. Four dots are blue, representing the four Hapa locations (and the lunch specials they have available). The remaining 59 are red, representing medical marijuana dispensaries, some of which are conveniently located very near Hapa’s restaurants.
“We’re just kind of saying, ‘Look, these dispensaries exist and they’re becoming part of our community, so let’s welcome them in and have some fun,’ ” said Mark Van Grack, owner of Hapa Sushi. “If you’re going to smoke pot, you’re going to get the munchies, so come to Hapa to eat.”
Jonathan Schoenberg, the creative director at TDA, said of the Hapa ads, “We try to keep these guys in a culturally significant place.”
The ad will appear today, Thursday, in the Denver/Boulder edition of The Onion and in Westword later in the month.
Read more about it on The New York Times.
CDs: Jonathan Schoenberg, Thomas Dooley
AD: Zach Shapiro
CW: Phil Van Buren