There is a phone box in the middle of nowhere. Rob’s camping next to it for as long as he can hold out, just so we can see who calls – +34 951 055 675. This is the Phone Box Experiment from Skype – raising awareness of Skype’s cheaper international calls to landlines and mobile phones. Agency: The Viral Factory.

Via Creativity

Drench spring water is set to launch a new spot in the UK that features four jazz-playing hamsters. According to UTalkMarketing, the four hamsters were picked after a nationwide search.

Classified ads were placed in several print publications including The Sun, The Metro and The Stage – the newspaper for the performing arts industry. Drench was inundated with eager applications to cleverhamsters.com. Musical hamsters then queued outside London’s Jazz Café to bid for a starring role in the ‘The Clever Hamsters.’ You can watch the auditions for the roles here. The work is from CHI & Partners, London.

Thanks, David