A couple of local dudes pulled a pretty racy ‘pop art project’ stunt last week when phony bottles of Gatorade began showing up in Denver stores with a label featuring Tiger Woods, his wife, Elin, and the word “Unfaithful.” 1,000 bottles were planted in stores from Longmont to Denver. The stunt has been traced by 9news to Jason Kay and an anonymous ‘artist’ who doesn’t want to be revealed because he has similar projects in the works. We’ll see what the feds have to say about that.

Via The Latest Word

The New York Times had an article yesterday talking about mobile marketing technology and the methods print publishers are using to move readers from the pages of their magazines to their phones to an eventual purchase. Denver’s SpyderLynk, which surrounds client logos with a coded ring and asks consumers to snap photos of the images, then text or email them to a certain address was featured in the article.

Brands using SpyderLynk’s ‘SnapTags ‘have recently included Caress, Janet Jackson’s album (Universal Music Group), Uncle Ben’s, Samsung, Warner Brothers, Welch’s, Fila, Secret, Cover Girl and Dial Soap. Interesting technology that’s just begging to be used by you.

The scripts aren’t much to brag about but there’s great Beavis and Butthead-style cell animation from Buck is these Chegg.com spots. More here.

Thanks, John