The New York Times had an article yesterday talking about mobile marketing technology and the methods print publishers are using to move readers from the pages of their magazines to their phones to an eventual purchase. Denver’s SpyderLynk, which surrounds client logos with a coded ring and asks consumers to snap photos of the images, then text or email them to a certain address was featured in the article.
Brands using SpyderLynk’s ‘SnapTags ‘have recently included Caress, Janet Jackson’s album (Universal Music Group), Uncle Ben’s, Samsung, Warner Brothers, Welch’s, Fila, Secret, Cover Girl and Dial Soap. Interesting technology that’s just begging to be used by you.
