In a new spot for Breckenridge Brewery’s Lucky U IPA, Bob Harrington, Breckenridge’s head brewer, stands beside a cold, Rocky Mountain river and does his finest impression of Pete Coors – with a refreshing twist. Created by Cultivator Advertising & Design, Denver, and produced by KDVR Fox-31, Denver, the Lucky U IPA commercial is intended to reach a primarily male audience within Colorado. Craft brew drinkers skew male and the majority of Breckenridge Brewery’s distribution is in-state. It will run on Fox Colorado sports programming, including the Cotton Bowl, January 1, and/or the Orange Bowl, January 5.
Credits:
CD/AD: Monte Mead
CD/CW: Tim Abare
Agency Prod.: Steve Moore
Prod. Co./Post: KDVR Fox-31, Denver
Dir./Editor: Adam Fowler
D.P.: Kevin Andrews
Prod.: Karey Haslauer
It’s hard to blame clients for the proliferation of user generated ad contests over the last 5 years or so. Most of them don’t realize the level of brand damage they’re causing by publicly putting their names on the trashy work that gets produced. But when an agency runs a contest, like the one from Saatchi & Saatchi for Toyota that generated this pun-filled poo, that’s a whole other inexcusable ballgame.
The spot, part of a film contest, has gotten gobs of complaints from Australians – eventually requiring Toyota to apologize for the advert and pull it. It’s time for user-gen concepts to piss off into the annals of ad history and let the professionals handle it from here.
Not the ones with the hole where your big toe should be. And not the one you can’t find the match to because your dryer ate it.
We want the brand new pair still wrapped in plastic that’s sitting in the bottom of your drawer. The ones you’ve been saving. Your spare pair.
There are people in Denver’s homeless shelters who could really use a good pair of socks. That’s what the shelters tell us they need the most. Drop them off in the collection boxes we’ve stationed at Ellen Bruss Design, Sukle, Cactus or Monigle. We’ll make sure they get them.
Thanks, – The Knock Your Socks Off Holiday Socks Drive
Another great Denver illustrator has stepped up to help the Spicer family try to hold onto their home this holiday season. Jay Vollmar is auctioning off 8 posters on ebay and 100% of the profit will go to the Spicer family.
If you don’t remember who they are, their daughter Avery was diagnosed with leukemia and, with bills stacking up, we’re doing what we can to help raise money for them to continue making their home payments. Check out Jay’s set of posters and do what you can to drive up that bid price. There are only 15 hours left until the auction closes.
Alright, this is painful on several levels as you’ll soon see. But the idea is genuinely interesting and something you might want to put to good use for your clients.
by Aha Method
