Budweiser Brazil just launched The Buddy Cup — a beer mug integrated with Facebook. When two people toast with their cups, they become friends. Nice idea that melds physical and digital.
As computing moves from our desktops to our phones, PBS looks into the future to see how technology will become increasingly ingrained in our movements and active lives.
The more the hashtag #TornadoWeek is used, the harder these knuckleheads get pelted by the tweet-powered tornado. The whole thing's being broadcast live — and if the tweet count hits 1 million, the Weather Channel is vowing to pummel the interns with a "full blown EF-5 tornado." Let's get tweeting.
People hate YouTube’s 5-second wait, and yet, advertisers continue using it to post conventional advertising. To adapt their concept to the medium, DDB Spain reinvented these ads, creating the fastest YouTube ad for the fastest car. An ad you cannot skip, although you can try. Later, a banner appears over the video the user wanted to watch, redirecting them to the new Golf GTI’s website.
The model's built at 1:1000 scale and the effort's part of a campaign to transform Tokyo into a more attractive and exciting world class city. Watch the video big on the site here.
In 1965, Sol LeWitt wrote fellow sculptor Eva Hesse a four-page letter of encouragement, urging her to stop doubting herself and to simply continue making her work. Despite the fact that some would consider their friendship unlikely, the two sculptors were close friends and wrote to each other frequently about their ideas, work and personal lives from 1960 until Hesse's death ten years later. Often quoted, LeWitt's letter has become a source of inspiration and a vote of confidence for many artists the world over.
Producer Aaron Rose (Beautiful Losers, Become a Microscope) worked with punk rock band Rancid to remake LeWitt's words into a bold and boisterous song. With wild and wavy LeWitt-inspired animation, this video energetically embodies the message of its writer.
Publicis Brussels made this nice viral for the launch of the new Renault Clio RS: a speed dating in every sense of the word — with real "speed daters" in search of their soul mate. Among them is Caroline — a young, sexy and charming woman, who doesn’t have the same concept of "speed dating" as others.
by Aha Method
