Happening June 7 – July 26, 2014, every Thursday + Saturday from 7pm to 11pm on Champa Street, OhHeckYeah will be transforming the Denver Theatre District into a first-of-its-kind immersive street arcade. Powered through a combination of LED screens, social media and custom video games, the street arcade is touted as a gaming experience for all.
ON THE WEB: The public will be able to interact with video game characters through personalized Twitter profiles powered by local improv comedians from Bovine Metropolis.
ON THE STREET: Once you're on Champa Street, you'll feel it — the pulse of the arcade bringing downtown to life. To play at the arcade is to be immersed in each game. The entire two city blocks will be full of street art and custom structures that will transport players to a modern game world.
GAMES: Built by the Denver-based, award-winning creative team of Legwork Studio and Mode Set, the games will allow players to use their body as controllers while playing on the huge Denver Theater District LED screens. Microsoft Kinect devices will be utilized so participants feel like they've jumped right into the video games.
WHY: Gaming often gets a bad rap. Most people associate it with an activity that's just for kids, geeks and sci-fi nerds. We see the arcade acting as a social glue by connecting strangers on the street. By infusing play into public space, we hope to build a community that is more creative and connected. It's no coincidence that the most innovative people attribute play as the gateway to a good idea. If we can help inspire new ideas by integrating play into the built environment, then our project is a success. At the end of the day, who doesn't want their city to be more fun?