Here's a quick note from Joe Conrad regarding the new name for the Ad Club – announced at The Fifty last night.
"In November, the Board decided to change the name of the New Denver Ad Club (referred to as NDAC by most) to the Ad Club of Denver. I mean how long can you be new. And what about tradition? The first ad club in the country was founded in Denver 120 years ago (Denver Advertising Federation –1891 to 2004). Sure we took a few years off after the turn of the century, but I think the club earned a well-deserved vacation.
The club was reborn and began again under the NDAC banner, thanks in very large part, to the efforts of Bob Taber, Steve Sander and some very feisty creative leaders. The moniker served us well and got the club off the ground. But like jettisoning the booster rocket from a spaceship, we acknowledge where the name got us and cast it off to float in the identity universe forever.
The Ad Club of Denver needed an identity that would proudly represent the Club well into the future. Doing a new identity for any organization can be daunting task, but doing one for the Ad Club can be downright dangerous. So we turned to our friends in the design community to save us. The first firm on the top of our list was Vermilion Design. I called Bob Morehouse and not only did he take my call, he said yes without hesitation and agreed to have his team work on the identity project for free and to do it a break-neck speed. Like a good neighbor, Bob Morehouse was there. The Vermilion team presented dozens of logo options, type treatments and color palettes. And they refined the identity to hit the perfect resonance. We could not be happier with the result and the new identity for the Ad Club of Denver. Thank you Bob and your incredibly talented team for putting forth such a brilliant effort."