Enviable Boulder tech company, OneRiot, has just launched a new website – announcing their advertising network for the realtime social web. Through this amazing technology they call the Trending Topics Engine, OneRiot analyzes streaming conversations on Facebook, Twitter, MySpace and others to surface topics that are driving the most engagement across social web networks right now.
Then, they algorithmically match relevant advertising campaign content to those topics in realtime, and deliver advertising messages that are targeted to users during key opportunities for social engagement. If you need proof it's working, you can just view their client list, which includes Federated Media, AT&T, Xbox, New York Times, AOL, People, Razorﬁsh and Sugar, Inc. – and will very likely soon include our network of sites.
As for the new website, it was designed by cypher13 and Relish Studio was charged with the development.