If you're looking for something to legitimize your thoughts on all things advertising, Luke Sullivan is quite the name to have in your corner. In this case, it's our corner. In a recent rant on "Brutal Creative Directors," Luke Sullivan found inspiration in the two-part creative director rant (part 1 and part 2) penned by our resident curmudgeon, Felix.
Here's what he had to say.
In a recent post about good creative directors on the Denver Egotist, I read this:
“You don’t get people to want to work harder for you by shouting, … abusing and humiliating. Motivation comes from a place of respect and trust. Good creative directors will want you to do well for you, not for them. They instill in you the kind of passion and drive that makes an eight-hour day become a 13-hour day. If your CD’s idea of motivation is to threaten you with pay cuts, demotions, crappy accounts or losing your job, you don’t want to work for that CD any more. … Sure, you’ll work for the asshole for as long as it takes you to find another job, but word will soon spread that the CD is a raging dick, and the agency will find it more and more difficult to hire genuinely good creative talent.”
If you work for a dick-tator, drop a dime on him or her and let H.R. know. If you can get another job, do it and do it fast. And on your way out, spread the word. This isn’t gossip. You’re providing a valuable service to your creative brethren by putting up a warning sign: “Steer Clear. Toxic Dickweed Ahead.”
So, if you ever needed a good reason to read The Denver Egotist, props from Luke isn't a bad start. Thanks, Mr. Hey Whipple.