• SPILLT Goes Wild for Nat Geo

    / Comments (8)

    Denver's SPILLT just created these two separate spots – for the same thing. Each spot, however, has a completely unique marketing approach. The first promotes the new Nat Geo show, "Wild Justice," in typical fashion.

    The second spot, called "The Pledge," is a concept developed by Nat Geo encouraging viewers to DVR its programs. With "Wild Justice" set to debut at the same time as an NFL game (obviously not ideal), Nat Geo ran a spot basically saying, "We're fans too, set the DVR and catch us later."

    Combined, these two equated to what has now become the highest rated premiere in Nat Geo history for a new series – yes, even over Border Wars. Moving beyond motion design, SPILLT demonstrated their full line of production capabilities for this work, editing, designing and animating the spots.

    Wild Justice Series Premiere from SPILLT on Vimeo.

    Nat Geo "The Pledge" from SPILLT on Vimeo.

  • LOGONOM: Symbolizing Excellence

    / Comments (1)

    Sponsor reel opening for Chicago AICP (Association of Independent Commercial Producers) Show. Good stuff. Agency: Optimus, Chicago

  • Condom Company Suggests You Consider the Savings

    / Comments (21)

    A breaking outdoor, online and point-of-sale campaign launches Sir Richard’s Condom Co., Boulder, via reminders of the costs of childraising: diapers to college, stroller to minivan. The campaign is from Boulder advertising agency TDA Advertising & Design.

    Sir Richard’s is a for-profit business with philanthropic goals. For every condom purchased in the U.S., another will be donated in a developing country, initially Haiti. The company was co-founded this year by TDA and equity partners.

    “Tuitions” wildpostings in NY City show the per-year costs, up to $35K, of the area’s private high schools including Dalton, Trinity, Horace Mann and Chapin.

    A “Tuitions” online banner, asks you to enter your college alma mater, then returns its projected tuition 19 years out – or $80K+ in the case of Columbia.

    And P-O-P stickers on the condom packages show the savings each box represents compared to some child necessity: $1,154 less, for example, than a year of diapers.

    The target audience is style-conscious women and men. U.S. retail distribution, starting in October, will be via national fashion, hotel and food chains, including, initially, Paul Smith, Fred Segal, Viceroy and Whole Foods.

    TDA’s design brief for the joint venture’s packaging and website, www.sirrichards.com, was to combine “regal” and “hip,” and to avoid condom category cliché, neon and 80s colors.

  • Ultimate Fantasy Football

    / Comments (0)

    Nike is the featured sponsor of what looks to be a very interesting mash up of fantasy sports, social gaming and choose your own adventure. The game is called I AM PLAYR and will be played on Facebook.

    The site says the game is, "The first football game to let you experience the life of a footballer, through the eyes of a footballer."

    Throughout the game you see the player from a first person point of view where you practice, play and chase your very own WAG.

    Looks cool.


  • Company of Artists in NYC

    / Comments (1)

    Company of Artists, whose mission is be_live. COME CORRECT, spent some time in NY with Denver artists. Here's what they captured.

  • Now Hiring: Freelance Interactive Designer - TDA

    / Comments (0)

    TDA , Boulder is hiring: Freelance Interactive Designer. Please Note: You must become a member to see jobs posted within the last three days.

  • New Video for Denver's Snake Rattle Rattle Snake: Dead Men's Words

    / Comments (3)

    Here's some new local action for Denver band, Snake Rattle Rattle Snake. It's directed by Denver's Vincent Comparetto. You can listen to Vincent explain his connection with the group and his vision behind the shoot here.

    SRRS draft3 from Vincent Comparetto on Vimeo.

  • Now Hiring: Freelance Adobe Air/Flash Developer - Wick Creative

    / Comments (0)

    Wick Creative, Denver is hiring: Freelance Adobe Air/Flash Developer. Please Note: You must become a member to see jobs posted within the last three days.

Rocket Fuel