This One's on Us was created to help raise money to buy dinner and drinks for Boston's finest after their swift and heroic response to the Boston marathon bombings. Their goal is to raise $10,000 for gift cards to Boston's restaurants.
We all owe the Boston area first responders a hearty, hand-shaking, back-slapping, bear-hugging thanks. And while we can't shake-slap-hug each and every one of them, we can give them a little something.
So we're partnering with EatBoston to give free meals at Boston restaurants and bars to the men and women who put their lives on the line for the city they love, and to help us all feel safe again. A small token of our appreciation to them and their families.
If you want to show your appreciation and solidarity, buy 'em a round here.
Director Nacho Guzman’s teaser for French electronic music group OPALE’s release “Sparkles and Wine” is an exploration of how human features can change dramatically by moving around a light source. Badass.
Dear Hyundai and your advertising agency, Innocean,
This is my dad.
His name is Geoff. He married my mum in the eighties and had two little girls, by all accounts the loves of his life.
This is the note he left when he committed suicide in his car:
And this is your new ad.
As an advertising creative, I would like to congratulate you on achieving the visceral reaction we all hope for. On prompting me to share it on my Twitter page and my blog. I would not like to congratulate you on making me cry for my dad.
When your ad started to play, and I saw the beautifully-shot scenes of taped-up car windows with exhaust feeding in, I began to shake. I shook so hard that I had to put down my drink before I spilt it. And then I started to cry. I remembered looking out of the window to see the police and ambulance, wondering what was happening. I remember mum sitting me down to explain that daddy had gone to sleep and would not be waking up, and no, he wouldn’t be able to take me to my friend’s birthday party next week. No, he couldn’t come back from heaven just for that day, but he would like to if he could. I remember finding out that he had died holding my sister’s soft toy rabbit in his lap.
Consisting of a fairly standard projector and a low-res webcam, the technology superimposes an interactive skin on the surface in front of it by first mapping out the area and measuring the borders of real world objects, such as a book, or several individual notes. FingerLink is then able to detect individual fingers, allowing the user to trace across the document and perform a variety of actions like selecting images or copying text.
In this new online spot from Duval Guillaume Modem, world famous hypnotist Peter Powers sends 8 participants to sleep in a fun taste test, removing any existing preconceptions about what they're drinking. Will they be able to tell which Coke they're drinking?