This week, Colorado restaurant chain Hapa Sushi breaks its first-ever Father’s Day promotion, titled “Who’s your fish daddy?” The campaign, including print and in-restaurant advertising, is fromTDA_Boulder.
The ad shows one simply illustrated Hapa ikura nigiri, or salmon roe sushi, with seven of its nineteen tiny fish eggs wishing the reader a “Happy Father’s Day.” (Yes, you're right. Salmon roe are in fact unfertilized and thus, fatherless. You may be thinking this one through too much.)
Advertising will run in 10 Colorado weekly and daily newspapers, and in-restaurant on posters and table tents.
AD: Austin O’Connor
CW: Dan Colburn
CD: Jonathan Schoenberg