• Denver's LRXD Launches New KOA Ad Campaign, Featured in The New York Times

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    If you've traveled any distance across North America, you've seen it. That bright yellow sign that stands for KOA — Kampgrounds of America. Problem is, you and many thousands of others have no idea what that sign and its three bold letters represent.

    LRXD set out to explain "What's Behind The Yellow Sign?" through a new campaign for the brand focused on RV owners. The first and only national TV advertising from KOA in 52 years features a :30 commercial — along with a campaign landing page that handles the nuts and bolts of KOA's amenities through three videos shot on the campgrounds with real campers and employees. While digital advertising, also included in the campaign, will appear broadly on websites including FamilyCircle.com and Walmart.com, the television campaign is directed at country music fans, and will appear on the Great American Country Network in the United States and on Country Music Television in Canada.

    If you want to learn more about the effort, check out today's printed version of The New York Times or read the article online here.

    TV/Video Credits:
    CHIEF CREATIVE OFFICERS: Kelly Reedy (Chief Executive Officer) & Eric Kiker (Chief Strategy Officer)
    CREATIVE DIRECTORS: Jamie Reedy & John Gilbert
    ASSOCIATE CREATIVE DIRECTORS: Mandy Stevens
    COPYWRITER: Jamie Reedy
    ART DIRECTOR: Chad Dickson
    INTEGRATED PRODUCER: Jessi Dana
    ACCOUNT SERVICE SUPERVISORS: Felicity Coye (AD), Molly Grierson (AC)

    PRODUCTION COMPANY: Dokument Films, Santa Monica, CA
    DIRECTOR: David Serota
    EXECUTIVE PRODUCER: Rich Carter
    LINE PRODUCER: Jenna Pfefferle
    DIRECTOR OF PHOTOGRAPHY: Colin Arndt
    POST PRODUCTION: Dokument Films, Santa Monica, CA
    EDITORIAL COMPANY: Dokument Films, Santa Monica, CA
    EDITORS: David Serota, Peter Harding
    MUSIC COMPANY: Luke Sullivant, Nashville, TN
    AUDIO SWEETENING: Rocky Mountain Recorder, Denver, CO
    ANIMATION COMPANY: Spillt, Denver, CO

  • Denver's Scream Agency Introduces New Kid on the Block, New Site on the Web

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    Scream Agency announced today that the company has unveiled a new website and a new member — Art Director Gem McLaughlin, formally at CP+B in Boulder. McLaughlin’s first order of business was to champion the redesign of the brand new ScreamAgency.com.

    The site offers visitors a chance to explore the work that Scream Agency does with a focus on the extensive list of services, a sampling of case studies and an almost scary-simple way to start a project with the agency. In addition, their blog and social spaces feature content from each member of the Scream team.

    “Building a new website as a brand new member of the team, I wanted to incorporate the vast amount of services our agency can offer. It was the biggest challenge and also the biggest reward,” said McLaughlin.

    Ultimately, it was McLaughlin’s extensive background that made him a great addition to the team thanks to his 10 years+ of experience in the industry. “I consider myself a jack of all trades and a master of few,” says McLaughlin. Proving that he’s master at more than just a few — McLaughlin will be responsible for design, direction and digital production in this new position.

    “We feel fortunate to have Gem added to the team, he is more than an art director, he brings a fresh perspective in the digital space and beyond,” said Lora Ledermann, founder of Scream Agency. “Gem is a huge asset to the team and he has helped launch our new, fully-responsive website.”

    Visit the new site.

  • #ShitToHit: Wednesday, June 25 – 2014 Cactus Bike From Work Bash

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    Cactus is thrilled to invite every bike-lover in town to the 6th Annual Cactus Bike From Work Bash Presented by Odell Brewing Company on Wednesday, June 25, 2014 in celebration of Bike to Work Day. Since a big part of the bash is about supporting Denver’s bike culture, all proceeds from the event will go to Wish For Wheels, whose mission is to give as many kids as possible brand new bikes and helmets.

    The 2014 Cactus Bike From Work Bash is sponsored by Bicycle Village and Primal, with A Touch of Bliss as the event planner. Cactus and Primal have designed a limited edition Bike From Work Bash 2014 t-shirt that can be purchased on the day of the event.

    Details in a nutshell…

    WHEN: Wednesday, June 25, 2014; 5 – 8 p.m.
    WHERE: Cactus Parking Lot (corner of 15th & Little Raven St.)
    WHY: Because who doesn’t love bikes and parties?
    COST: Gratis (that is fancy speak for free)…. though they do encourage you to show a little love by donating a few bucks to Wish For Wheels

    Poster Designer: Josh Jevons

  • Michael Franti & Spearhead: "11:59" – Via Breckenridge's Neu Productions

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    John Roderick of Neu Productions shot and edited this new music video for the track "11:59" by musician Michael Franti featuring Sonna Rele. It's the title track for the upcoming documentary film titled, 11:59, which will be release in mid-July.

  • PR Cannes Grand Prix Winner 2014: Denver's Chipotle

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    Yesterday, CAA Marketing, Edelman New York and Chipotle, which teamed up to win two Grand Prix in 2012, added a third in Cannes — winning the top prize in the PR Lions contest for "The Scarecrow," its latest integrated attack on the evils of industrial food production. The campaign includes the video below, starring the voice of Fiona Apple, along with a game in which you help foil the evil plans of Crow Foods and break the crows‘ monopoly on food production and supply in the city of Plenty. Well done, Denver. Well done.

  • The Arta Tequila Series Features Denver Tatooist and Illustrator Sandi Calistro

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    Her art and tattoo work are great, so it's only natural Sandi Calistro would make a captivating star in the new artist series being launched by Colorado tequila brand Arta — which celebrates 'a shared spirit of inspiration, invention and breaking convention.' The video was created by F4D Studio.

  • Denver Museum of Nature & Science Lets Giant Ladybugs Loose Around Town

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    Promoting the museum's all-new Discovery Zone interactive exhibit, over-sized ladybugs have taken over Cherry Creek North and the Lowry Town Center. Produced by the in-house team at the Denver Museum of Nature & Science and Harmonic Media. Check out the accompanying TV spots here.

  • Sauce Society Celebrates 3 Years with a Party and Giveback Poster Show This Friday

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    Three years ago, Sauce Society began with a simple statement: “We are big fans of fostering healthy networking within our Denver and Boulder communities. Let’s create a monthly happy hour with local creatives. No memberships, no titles; just libations and gracing us with your presence.” Friday, June 20th, 2014 will mark the 3-year anniversary of Sauce Society and the creators want to give back to future young artists in the industry.

    On Friday, they'll be putting on a pop-up art gallery showcasing all of their past posters in one location for sale. Each poster will have a limited run of 20 and will be sold at the event. All proceeds after printing costs will go to the Wyatt Academy Art program. This will give their art students the unique opportunity to visit Denver’s best art locations and help provide them with the software and hardware they need for their kids to be the next leaders in our creative industry.

    The Sauce Society Charity Event will be held at RE: For Your Home — a unique space in Lodo’s Rino District that caters to reclaimed and custom designed furniture. Find out more and RSVP here.

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