Renowned photographer George Lange’s work is guided by one simple truth: An unforgettable photograph is not about what the subject looks like, but what it feels like. In this entirely new kind of photography guide, written by Mr. Lange and Scott Mowbray — magazine editor and longtime amateur photographer — the rest of us will learn how to take photographs that don’t just document life but celebrate it.
No fancy equipment required. Just hundreds of simple, inspiring ideas and lessons — each one illustrated with a photograph — organized around the six essential principles of seeing like a photographer. The book's gone to #5 overall on Amazon — which is pretty damn good for a photo book. Buy it here.
Beginning in January of 2013, designer Adrian Volz embarked on an independent design endeavor: "The Daily Project". Each day of the year, he's designed a unique, geometric-based composition. The posters vary in theme and follow his daily observations and particular aesthetic aspiration. Each month incorporates a different modernist typeface and date structure. Very ambitious new year's resolution, actually carried through. Check out the results.
Although there aren't as many as we'd hope to see, two Boulder agencies won their way into the prestigious annual this year — CP+B and TDA. Following is the work deemed worthy. Congratulations, you guys.
"After sixteen years without advertising, Grey Poupon launched a new tagline and mission to 'Spread good taste,' and released lost footage from the iconic TV spot from the 1980s. A trailer for the online film debuted during the classiest night of the year, the 2013 Academy Awards, and Grey Poupon build a robust social and immersive digital experience to drive traffic to the film online." Category: Digital Advertising. Agency: CP+B.
"Old Navy's summer campaign tapped into the insight that shoppers are at their most social during the summer. It's when the calendars fill up with invites to barbecues, pool parties and family vacations. And they look to Old Navy to find the perfect outfit for these events. Old Navy wanted to kick off this campaign with a stunt that somehow involved their iconic flip-flops, wile building excitement for the upcoming summer season." Category: Non-Traditional Advertising. Agency: CP+B.
"Ace Scholarships is a Denver-based nonprofit organization that raises money to provide partial tuition scholarships to low-income children in grades K-12. To highlight the relationship between high school dropout and incarceration rates, we wrapped a school bus to look like a prison bus. The message is simple: better education leads to less incarceration." Category: Non-Traditional Advertising. Agency: TDA.
Arch Pizza Co., a St. Louis-style joint that just opened one location and plans five more by February, wanted a campaign to introduce the personality of the brand and create a connection with the people of Denver. In collaboration with Keatley Photography, Arrae Creative created the "Denver Transplant" campaign — which introduces the pizza company as a transplant to the many transplants who have come to Colorado. Along with outdoor and web, a Twitter campaign encourages non-natives to Tweet about "what they miss most about home" or "why they came to Denver" on Twitter with the hashtag #DenverTransplant.
These are student-targeted YouTube preroll videos Amélie made for Western State Colorado University. They are intended to position Western State as a school that's in touch with its surroundings and student body.
CD: Gordy Hirsch
AD: Amanda Ringel/Drew Bentley
CW: Will Patterson/Greg Cotten/Tom Van Ness
Production Co: Matchstick Productions
There are really talented people in Denver. What better place to showcase that talent than the Starz Denver Film Festival? This is the goal of Stabio Productions' latest group of films named the Denver Actor Project. It's a series of six short films featuring Denver actors that premieres starting today at the festival. Here's a synopsis:
"The Denver Actor Project is an ongoing showcase of some of Denver's most accomplished film, television and stage talent. The DAP kicks off with a series of six films, each featuring one actor performing a monologue in a setting completely different from the original production. While each film stands on its own, all six weave together into a single storyline. Created in partnership with the Denver Film Society, the DAP was produced and directed by local award-winning director Brad Stabio in conjunction with Cinema Geeks Productions and Pretty Monkeys Media. The films will premier at and screen throughout the 2013 STARZ Denver Film Festival in one of the most highly anticipated film projects to screen by local filmmakers in the festival's history."