Here's a great use for lenticular posters. It's an ad for child abuse, but adults - at one height - only see one message while children - at a lower angle - see a different poster. Really smart idea.
Here's the newest from DDB California for Wells Fargo. “Iconic Conversations,” underscores the idea that people can achieve amazing things through collaboration and communication. The Wright Brothers’ first flight, Jane Goodall’s social interactions with wild chimpanzees, and the Mars Rover Landing are just a few of the examples in the campaign.
We're not quite sure we get this campaign. They're equating the communication between NASA and the Mars rover to talking to a banker? That's a pretty big leap to make.
Here's an interesting concept from Utsavi Jhaveri, a copywriter, and Alice Vax, an art director, from the Miami Ad School. It's a simple, smart concept that we could see people actually using - although it'll take a lot more than this to rehab the image of Citibank.
It's a basic premise of advertising - show us a unique benefit in an interesting, relevant way that will convince us to buy the product. What's sad is that so few commercials actually do that. But this Samsung Galaxy S4 spot does.
It demonstrates cool technology in an entertaining manner and gives us a clear reason to buy the phone. Well done.
by Aha Method
