Snickers' UK agency, AMV BBDO, came up with this smart idea to target people who were tired and unable to spell correctly when Googling — buying around 25,000 misspelled search terms and directing clickers of those paid ads to YouCantSpellWhenYoureHungry.com. SEM at its sexiest.
The more the hashtag #TornadoWeek is used, the harder these knuckleheads get pelted by the tweet-powered tornado. The whole thing's being broadcast live — and if the tweet count hits 1 million, the Weather Channel is vowing to pummel the interns with a "full blown EF-5 tornado." Let's get tweeting.