Snickers' UK agency, AMV BBDO, came up with this smart idea to target people who were tired and unable to spell correctly when Googling — buying around 25,000 misspelled search terms and directing clickers of those paid ads to YouCantSpellWhenYoureHungry.com. SEM at its sexiest.
Budweiser Brazil just launched The Buddy Cup — a beer mug integrated with Facebook. When two people toast with their cups, they become friends. Nice idea that melds physical and digital.
As computing moves from our desktops to our phones, PBS looks into the future to see how technology will become increasingly ingrained in our movements and active lives.
The more the hashtag #TornadoWeek is used, the harder these knuckleheads get pelted by the tweet-powered tornado. The whole thing's being broadcast live — and if the tweet count hits 1 million, the Weather Channel is vowing to pummel the interns with a "full blown EF-5 tornado." Let's get tweeting.