When you’re a 3-foot-tall kid, even a rhino is kind of a big deal. That's the visual hook used in this new campaign from Sukle — touting the "big deal" that is Cheyenne Mountain Zoo’s Encounter Africa exhibit. Each child in the boards is shadowed by an animal and has an expression of awe on their face. Apparently, the exhibit — made possible by $13.5 million capital campaign — is worth a visit, with a 20-foot waterfall for the elephants, the chance to climb inside the nose of an old bush plane to get an overhead view of the new black rhino, and a chance to get right up close to lions and meerkats. Photography: Bryce Boyer.
by Aha Method
